Category: Social Media

Customer Experience, Online Reputation Management, ORM, Social Media

The Human Touch in ORM: Why Personalised Responses Win Every Time

The Human Touch in ORM Why Personalised Responses Win Every Time

Let’s be honest—online reputation management isn’t just about ā€œresponding quickly.ā€ It’s about responding with heart. In my journey handling ORM across sectors like finance, wellness, personal care, and parenting brands, one thing has become crystal clear – Customers don’t want robotic replies. They want to feel heard. Here are some of the challenges that every […]

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Brand building, Digital Marketing, Loyalty, Social Media, social media marketing

Role of Social Media in Modern Digital Marketing Campaigns

Role of Social Media in Modern Digital Marketing Campaigns

Social media has radically changed the roles of brands in consumerism. Gone are those entertainment-only spaces; social media platforms have now become the prime mediums for brand awareness, engagement, and measurable results. From targeted advertising to driving website traffic, social media usage is crucial for businesses to gain the most from their digital marketing. Let’s […]

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Brand building, Social Media, User Generated Content

How Business Leverage 12 Benefits of Social Media: Case Studies and Success Stories

How Business Leverage 12 Benefits of Social Media Case Studies and Success Stories

Thanks to this new age of the digital world, social media continues to be an indispensable resource for any business that desires to reach the target market, expand social media presence, or gain measurable outcome. From awareness about the brand to increases in website traffic or customer trust to the potential consumers, the rewards go […]

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