RIP “SEO is Dead” rumours. Google processes 8.5 billion searches daily; that’s 99,000 searches per second. Do you still think SEO can be dead? People are continuously finding information, research products, and learn new things. But the Search engines are constantly evolving, and the way users interact with them is changing too. Earlier Google used to serve […]
The digital advertising business has been rocked by Google’s recent move to deprecate the phasing out of third-party cookies in its Chrome browser. This abrupt turnabout represents a critical turning point with far-reaching consequences for consumers, publishers, and advertisers alike. The termination of third-party cookies has been a major topic of concern and preparedness for […]
The digital advertising world has been thrown into a state of flux once again. After years of speculation and anticipation, Google has finally announced its decision regarding third-party cookies. And the verdict is: they’re staying. In a surprising move, Google has reversed its previous plans to phase out third-party cookies in its Chrome browser. Instead, […]

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.