How to Create Content for AI Search Engines: A GEO-Ready Content Model for Brands
Search is changing quietly. Not with a redesign or a new ranking factor, but with how answers show up. People are no longer clicking through ten links. They ask a question and expect a response. That shift is why AI Search Engines matter now, not later. For brands, this is not just a technical shift. […]
Scaling Digital Transformation in India: The Enterprise CMO’s Playbook
India’s digital transformation story is not new. What is new is the scale at which it’s unfolding. Enterprises are no longer experimenting at the edges. They’re reworking how they operate, how they sell, and how they stay relevant. For CMOs, this shift lands close to home. Marketing is no longer just about visibility or campaigns. […]
AI Overview: How AI optimization Is Changing the Way We Market Online
Let’s be honest: AI is changing the world of digital marketing very quickly. You probably know that AI optimization is changing the way marketing works if you’ve been following the news. AI tools are changing how we do everything, from SEO to making content. But here’s the thing: you need to know the AI overview […]
About Author
CHAAYA BARADHWAAJ
Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.
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