Category: Social Media

When it comes to digital marketing, it’s important that you take advantage of a wide range of channels. This way, you ensure that you are reaching as large of an audience as possible. That being said, focusing on channels such as email marketing and social media can do wonders for your brand. Not convinced? Here […]

With most popular networking sites including Twitter, Facebook and Instagram moving from a chronological timeline to a ‘preference based’ timeline, social media has been questioning the filter bubble mechanism. Earlier last year, networking sites began to implement algorithms that determine a user’s preference through post engagement, relationships with other users, historical data, and various other […]

The Indian digital market today has become a cornucopia of exciting action with over 200 million people using social media space and more than 250 million smart phone users. In fact as a nation of consumers who primarily use search engines to frame purchase decisions, we rank 4th in the world! Close to the heels […]

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