Micro Targeting Using Paid and Owned Media
A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides impetus to micro targeting- personalized marketing tactics relevant for a small, well-defined group, in contrast to large-scale campaigns for broad segments. The need for narrower segmenting, and coming […]
Is Niche Social Networking the next big thing?
“What is the next big thing?” When it comes to social media, the frequency at which this question is being asked is astonishingly high. Attribute it to technology, which had made it possible to churn out new concepts as easily as they are debunked, or consumer trends, which are far more volatile than they have […]
THE MILLION DOLLAR QUESTION – Can Social Media Drive Sales?
Brand Manager: “My brand is active on social media, the engagement levels are decent on Facebook and our fans seem quite active! Now tell me, CAN SOCIAL MEDIA DRIVE SALES? Social media can definitely have an impact on sales. However having a presence on social media, seeding 2 posts/tweets a day, may not necessarily cut […]
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SUKRITI DATTA
Sukriti Datta's is newbie full of beans. A first jobber and just two years @bcwebwise, with her infectious enthusiasm and bubbling energy she today an integral part of the planning and servicing team. On the side: Sukriti's a true and complete foodie.
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