Category: Social Media

Brand Manager: “My brand is active on social media, the engagement levels are decent on Facebook and our fans seem quite active! Now tell me, CAN SOCIAL MEDIA DRIVE SALES? Social media can definitely have an impact on sales. However having a presence on social media, seeding 2 posts/tweets a day, may not necessarily cut […]

Making the decision to hire an outside agency to work on building your brand on social media is an important move. Social media is such an important part of your brand that you would be doing yourself a disservice if you did not go the whole length to decide on your social media partner agency. […]

Have you stumbled across the Close Friends feature on Facebook? It appears as an alert as you log in to your Facebook profiles. A very welcome feature indeed considering large networks of friends one gathers over time. With friends of friends, work acquaintances, random people, far off relations, absolutely unknown people and all of their […]

CHAAYA BARADHWAAJ

Chaaya Baradhwaaj founder of BC Web Wise. Her opinions here are based on watching the digital media evolve in the country very closely for over two decades.