Secret Temptations newly launched deodorant was targeted at young women in India. The brand wanted to resonate with the young, modern woman of today. Accordingly, this music video is a spin-off on the popular song ‘Who the F*!#$ is Alice’, with the lyrics of the song taunting the ‘despos’ in India who keep trying to hit on girls in less than charming ways. A common refrain of ‘Who the F*!#$ is Despo’ keeps ringing through the video. The popular, catchy song captured the attention of the audience and won their love. The video ended by inviting girls to check out more knockout sessions at the brand campaign microsite.
Connect with your audience online through the most universally loved video format – music videos. Music videos are one of the most viral content formats to appeal to the younger audience groups on the web. Whether its a catchy jingle or a background score or working with established music artists, BC Web Wise should be your go-to video production agency choice for music videos.
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