Sunsilk Style Diaries
Sunsilk wanted to promote its ‘Thick & Long’ variant and communicate its proposition ‘Jab Baal Ho Thick, Any Style Karo Pick’. The Sunsilk Style Diaries series of webisodes was the answer. Using a format of interactive storytelling, the viewer was invited to direct the life story of the protagonists Tanu & Jia, with the perfect ‘thick and long hairstyles’ interwoven in the storyline along the way.
One of the most dynamic formats of video storytelling that has been constantly evolving, upgrading and reinventing itself is webisodes. BC Web Wise has been one of the frontrunners in the industry when it comes to making webisodes, with award winning interactive webisodes created for Sunsilk among other brands. BC Web Wise is Abbott Nutrition’s chosen partner for corporate webisodes video creation and production. The ‘Being Unstoppable’ webisodes series by Abbott Nutrition features the journey of star employees from the company and has successfully helped the company boost employee morale. Interested in exploring the potential of creating webisodes for your brand? Choose a video creation agency that offers you a complete package from conceptualisation of the webisodes to videography and editing to deliver a product that breaks through the clutter.
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