Keratinology Virtual Salon
Keratinology was a premium product range introduced by Sunsilk. The brand wanted to establish its expert formulated range. Accordingly, for the first time ever an interactive virtual salon was created on Youtube, with Malaika Arora Khan playing host. The user was invited to virtually experience a set of salon services including blowdry, straightening, hair colour, hair cuts and more in a hyper-personalised set up. At the end of the video, the viewer was given a customised hair routine recommendation with the Keratinology products that she should use.
The use of interactive technology has changed the audience from viewers into participants and enabled them to have a more immersive experience online. BC Web Wise has been recognised in the industry for its award-winning interactive video creation for multiple campaigns. Our video production team, from directors to videographers have a pulse on what makes interactive videos work with digital audiences. Investing in interactive video production has multiple benefits – user controlled video experiences empower your audience, it is an effective way to educate consumers and a guaranteed way to spike engagement levels with your audience. So, whether your requirement is for the creation and production of a corporate interactive video or an e-learning module, come to the experts.
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