If you think of corporate
websites as dull, dreary and humdrum, you obviously haven’t
seen www.herohonda.com, which sets a new benchmark for
corporate websites not just in India but globally. Indeed, as
the website of Hero Honda Motors Ltd reveals, an online
presence or makeover is today very much a necessity, as it is
a company’s window not just to consumers and shareholders but
to the entire world. Says Rakesh Vashisht, DGM - Director
Secretariat, Hero Honda: “A website is an essential medium to
reach your customers. As the customer spends a reasonable time
on a website looking for information he / she wants. It won’t
be incorrect to treat it akin to a showroom where actual sales
happen. Therefore a website for a company like ours needs to
deliver an equally good experience. Hence it became important
to revisit the old website and add value in terms of content,
look and feel and other stuff which would deliver the desired
experience.”
Hero Honda’s company policy 'In harmony
with nature' is reflected in the all new www.herohonda.com. A
complete outdoors feel with wooden signboards, this spanking
new homepage & site developed by BC Web Wise conveys that
Hero Honda cares about the environment and its customers by
using cutting-edge technology to make eco-friendly bikes. When
you visit the website, you will pick up the sounds of nature
in the background --- an innovation from BC Web Wise that
heightens user experience.
The product section has a
360 view of all the bikes and doubles up as an online
showroom. The customer care section addresses every need of
the customer, while the biker zone aimed at the biker in
everyone has biker destination articles and biking games.
Investor relations is well-addressed in a
navigation-friendly section on financials and detailed
corporate information that addresses everything an investor or
analyst would want to know about the company. Likewise the
Media section is well-categorised into sub-sections that would
help the visiting journalist access information most relevant
with a click or two of the mouse.
Says Vashisht:
“Design is a tool to achieve what you cannot do in words.
Hence the concept and the design of the website put forth the
real essence of the world No 1 two-wheeler company in holding
tremendous value for its customers, stakeholders and the
community. “
Undoubtedly, corporate websites have
progressed from merely registering an online presence to
establishing a single point of contact to connect and interact
with the consumer.
Some of the other leading
corporations and organizations that taken the initiative to
get their makeovers done through BC Web Wise include Hindustan
Lever Limited (HLL), Ruchi Soya, Marico Industries, Madison
Communications, PCS Technology, Crest Communications, Mumbai
Police, Hathway, ABN AMRO’s site addressing NRIs, and more
recently Parle Products. Not surprisingly even mid-sized
companies are not lagging behind in catching up with the
digital wave. Says Chaya Brian Carvalho, Managing Director
& CEO, BC Web Wise, which recently earned plenty of
accolades for the popular Sunsilk Gang of Girls online promo:
“Indian companies are eager to leverage the Internet, which is
reflected in the exciting and challenging projects we have in
the pipeline. Interactivity and a focus on communities is
changing the way people view and know websites."
About
BC Web Wise:
BC Web Wise helps build online brand
communities ensuring that the brand portals do not just end up
with one-time visitors but have an active repeat-visitor
community.
Offering rich media website development,
virals, community- building solutions, online market research,
to even advertising strategy it is no surprise that the agency
works with all the biggest brands in almost all the
sectors. (www.bcwebwise.com)
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