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Great Place to Work - certified

Our Team

  • Chaaya Baradhwaaj Founder - MD

    Chaaya sowed the seeds of BC Web Wise in 2000. Her work as a business journalist with magazines such as Businessworld and Business Today fuelled her belief in digital as a game changer for the modern Indian consumer as well as the most critical channel for the next level of business growth for Indian brands. But setting up and managing one of the few independently owned digital agencies in the country was no easy task. Keeping a watch on the constant transformation in a rapidly evolving digital industry, Chaaya has independently led BC Web Wise and established it as a leading agency with a reputed client portfolio and world class strategic brand solutions. Under her leadership, BC Web Wise has collected many honours, including the award for Best Growth Strategy (2016) by the Ascent Foundation, and being named among India’s best digital agencies by ET Brand Equity for six years in a row. A devoted follower of the teachings of Swami Bhagawan Shree Paramahamsa Nithyananda, Chaaya has inculcated the values of self-belief in the team at BC Web Wise leading us to where we are today. Respected as a digital guru and celebrated as an entrepreneur, Chaaya has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for young professionals in the digital space. She has shared her expertise on esteemed juries in the advertising world, such as the New York Ad Fest and AAAI Goa Ad Fest on several occasions.

  • Asha Ravaliya Sr.V.P. – Finance

    Asha has a couple of things in common with the song 'Dil Hai Chhota Sa...' Just like the song is about dreaming big, Asha has been an integral part of our journey towards becoming a leading independent agency. And though not many know her penchant for 'doing shayari', she is quite full of melodious words and memorable one-liners. But beware, there is no 'bholi si Asha...'. A shrewd and seasoned finance professional, she has a lot of experience playing our in-house devil's advocate. If it is honest criticism you seek, she is your best hope. In an overly crowded digital ecosystem, she and her team keep us financially competitive and help our clients plan spends so that they can get the most out of their digital marketing budgets.

  • Sales & Strategy

    Shanmukha Vaidyanathan Chief Strategy Officer

    Alok Garg VP Sales

    Shayesta Shahzabeen AVP, Client Strategy & Excellence

    Aashna Iyer AVP Corporate Strategy

    Shanmukha is our lead in developing blueprints for our long term growth and providing effective advice on strategic topics like Growth, Process Efficiency and Transformation.

    He brings 25 years of experience in driving growth and transformation in IT, Consulting and Competitive Intelligence sectors. He has played important roles at Atos, Futurebridge, Mahindra Group, Wipro etc.

    He comes with an engineering background with a Bachelors degree in Electronics Engineering from K. J. Somaiya College of Engineering and a Master's from the Indian Institute of Management - Lucknow in Marketing and Systems.

    He actively participates in the Rotary Club, enjoys listening to classical music and plays cricket.

    He believes in being a lifetime student and spends a lot of time learning from his 4 year old son

    Alok comes with over 20 years of experience, out of which about 12 years is from the digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors. About his appointment as a VP - Sales at BC Web Wise, Alok says, "Today, we are experiencing a shift in the market. With a great number of brands turning to digital to spearhead their marketing initiatives, there is a need for agencies that are capable enough to address clients’ every requirement. I believe BC Web Wise is one agency that fits the bill perfectly, with a holistic approach towards every aspect of digital – be it tech, creative, strategy or media."

    AVP, Client Strategy & Excellence at BC Web Wise. Shayesta brings 14+ years of experience across FMCG, BFSI, and emerging categories. A dynamic strategist, she specializes in data-driven brand differentiation, integrated digital campaigns, and innovative AI-powered customer engagement solutions. Her expertise lies in crafting impactful strategies that drive growth and create meaningful connections between brands and their audiences.

    Aashna Iyer brings 11 years of rich experience in marketing, covering PR, social media, content marketing, brand building, corporate communications, and thought leadership. She’s worked with top clients like Vedanta, Tech Mahindra, SAP India, Microsoft for Startups, SBI Card, and LIC Housing Finance, crafting impactful strategies across industries.

    Her hard work has earned her accolades like IMPACT’s 30 Under 30 (2019), Social Samosa’s Strategist of the Year (2022), and a spot on their Super Women list (2023).

    As AVP – Corporate Strategy and Talent Development at BC Web Wise, she’s focused on driving growth and mentoring the next wave of marketing talent.

  • Media, SEO & Analytics

    Vishal Agrahari AVP Media

    Shraddha Kolbekar

    Shraddha Kolbekar Head - SEO

    Vishal Agrahari is a Graduate in Mathematics (BSc.) from Mumbai University. With over 13 years of experience in Digital Marketing, Vishal Agrahari has worked for many flagship brands. An excellent team player, he is always up for a challenge and believes in going the extra mile to meet client requirements. Vishal is a good sportsman and loves playing cricket. He is also especially fond of Bollywood music

    Shraddha Kolbekar is the Results-oriented SEO Head at BC Web Wise, with over a decade of experience in driving organic growth and digital transformation. She is skilled in a wide range of SEO techniques, including keyword research, on-page optimization, technical SEO, link building, content marketing, AI-powered SEO tools, voice search optimization, and local SEO. By leveraging these skills, she has collaborated with cross-functional teams to implement successful SEO strategies and delivered exceptional results for domestic and international brands across various industries, including BFSI, healthcare and FMCG.

    When she's not decoding Google algorithms, you can find her enjoying a good book with a cup of coffee, or exploring new roads on her bike.

  • Creative

    Yorick Pinto Creative Director - Copy

    Sonali Banerji Creative Director - Copy

    Avishek Mukherjee Creative Director - Copy

    Abhijit Gavhale Creative Director - Art

    Yorick Pinto is a Creative Strategist and Technologist with over 14 years of experience in the digital industry. He brings unique solutions which are at the intersection of Design, Technology and Strategy while creating immersive digital content and experiences that marry the brand’s requirement with what users are looking for.

    Sonali has over 15 years of work experience as a Creative Professional. Her expertise lies in crafting copy, ideas, and strategies for brands. She specialize in creating on-trend solutions for clients yet understanding the brand objective and uplifting the brand imagery by offering value-based creative solutions.

    Avishek Mukherjee is a Creative Director with over 11 years of diverse experience spanning both digital and mainline advertising. Avishek’s expertise lies in conceptualizing and executing engaging content that bridges the gap between a brand’s vision and the audience’s expectations. With a deep understanding of storytelling and a knack for innovative ideas, he has consistently delivered memorable experiences that drive brand growth and foster meaningful connections.

    Abhijit Gavhale, our talented Creative Director of Art, has over 15 years of experience bringing visually captivating stories to life. With his amazing design innovation skills, he has a knack for transforming ideas into powerful visuals that truly engage and resonate, making a big impact on our brands.

    Sushil Chavan Film Producer

    Sushil Chavan is a passionate filmmaker and cinematographer, with 15+ years of experience in the advertising industry. He oversees end-to-end film production and has won international awards in the digital video category. At BC Web Wise he works as a Film Producer where his valuable experience never goes to waste.

  • Technology & Development

    Manoj Karunakaran Director Technology

    Shailendra More Group Head -Game, UI/UX Developer

    Ravish Shanbhag Group Head - Web Development

    Manoj is passionate about technology and his curiosity about this field is what drives him to learn all he can about the latest developments. Manoj is a seasoned information systems' professional with over 17 years of experience with an exceptionally strong background in web and mobile based application development, IT strategy and enterprise architecture processes, service management, and telecommunication technologies. In his previous organization he initiated and built up his own mobile team. A go-getter at heart and a natural team leader, he ensures that his team work tirelessly towards providing useful end-to-end solutions. His belief is that one need just share the blueprint with him and his team will create it.

    After completing his studies in Foundation Art from ITI Mumbai, Shailendra chose to pursue his interests in sculpture and portrait painting, among other things. He had a keen passion for Programming since college. Being well versed with various technologies like Adobe Flash, 3D Max, Cocos2d, Augmented Reality, Away3D, ThreeJS, NodeJS, Android and IOS apps and games, he has been able to create interesting and engaging products over the years.In his 11 years with BC Web Wise, he has worked with - Hypercity, Sunsilk, Hero MotoCorp and Camlin just to name a few.Shailendra has bagged a few awards which include the FWA Site of the Day for Allen Solly and Abby Gold for Sunsilk. The Camlin Experience App has been one of the best products we've developed which was extremely well received bringing in multiple awards to boot. His team is constantly looking for the latest trends in technology and adapting them to create some of the best digital innovations in the industry.

    Beware! Ravish is a real life avatar of The Juggernaut. Be it a technical debate or a creative argument, once Ravish gathers motion, he is impossible to stop. His aggression is second only to his commitment to BC Web Wise, and the desire to create a positive impact in the world through his work. Armed with immense experience as a web developer, he is the techie behind our projects for brands hailing from a diverse set of industries. An extremely methodical professional, Ravish’s other superpower is that he never gets tired. He’s an ace trouble shooter and problem solver who is behind the digitalization of our resource, operations, and project management infrastructure. A design thinker at heart, Ravish also lends his creativity to puppet shows and craft activities for kids at NGOs.

  • Image & Influencer Management

    Pratish Jadhav ORM Head

    Pratish Jadhav is the Head of Online Reputation Management (ORM), specializing in brand reputation enhancement, customer engagement, and crisis management. With proven expertise in implementing social listening and advanced social media analytics, he helps brands establish their digital presence by fostering stakeholder trust and loyalty.

  • Resource Management

    Monica Pereira Partner-HR Development & Administration

    Pramod Hegde VP - Projects and Operations

    You won't miss Monica's laughter no matter which corner of BC Web Wise you're in. Monica is the go-to person when you need a shoulder to cry on or have any inter-personal issues with the company or otherwise. She is an incredible asset to the Founder. Keeping a pulse of her team members' sentiments, key employees and ensuring that the information reaches the right ears, Monica does it all in a unique and streamlined fashion which is why we have some of the best digital talent in the country. Hiring and retaining employees are a cake walk for her.

    Pramod is our tall, dark and handsome task master. He has a very particular set of skills that he has acquired over a very long career, having donned many hats from training & development, to client servicing and project management. Skills he uses to stay calm and calm others down. Whatever time is left from that, he spends in estimating efforts for projects, checking costs, setting project timelines, reviewing project execution, and braving through various modes of public transport to reach office on time and home sane and sound. A Gujarati Thali of talents, Pramod plays the keyboard, also badminton, and does terrifically entertaining Dandiya Raas moves.