Our Team

  • Chaaya Baradhwaaj Founder - MD

    Chaaya sowed the seeds of BC Web Wise in 2000. Her work as a business journalist with magazines such as Businessworld and Business Today fuelled her belief in digital as a game changer for the modern Indian consumer as well as the most critical channel for the next level of business growth for Indian brands. But setting up and managing one of the few independently owned digital agencies in the country was no easy task. Keeping a watch on the constant transformation in a rapidly evolving digital industry, Chaaya has independently led BC Web Wise and established it as a leading agency with a reputed client portfolio and world class strategic brand solutions. Under her leadership, BC Web Wise has collected many honours, including the award for Best Growth Strategy (2016) by the Ascent Foundation, and being named among India’s best digital agencies by ET Brand Equity for six years in a row. A devoted follower of the teachings of Swami Bhagawan Shree Paramahamsa Nithyananda, Chaaya has inculcated the values of self-belief in the team at BC Web Wise leading us to where we are today. Respected as a digital guru and celebrated as an entrepreneur, Chaaya has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for young professionals in the digital space. She has shared her expertise on esteemed juries in the advertising world, such as the New York Ad Fest and AAAI Goa Ad Fest on several occasions.

  • Asha Ravaliya Sr.V.P. – Finance

    Asha has a couple of things in common with the song 'Dil Hai Chhota Sa...' Just like the song is about dreaming big, Asha has been an integral part of our journey towards becoming a leading independent agency. And though not many know her penchant for 'doing shayari', she is quite full of melodious words and memorable one-liners. But beware, there is no 'bholi si Asha...'. A shrewd and seasoned finance professional, she has a lot of experience playing our in-house devil's advocate. If it is honest criticism you seek, she is your best hope. In an overly crowded digital ecosystem, she and her team keep us financially competitive and help our clients plan spends so that they can get the most out of their digital marketing budgets.

  • Sales & Strategy

    Shanmukha Vaidyanathan Chief Strategy Officer

    Jaya Bhatia VP Sales

    Siddharth Pednekar VP Strategy & Media

    Alok Garg VP Sales

    Shanmukha is our lead in developing blueprints for our long term growth and providing effective advice on strategic topics like Growth, Process Efficiency and Transformation.

    He brings 25 years of experience in driving growth and transformation in IT, Consulting and Competitive Intelligence sectors. He has played important roles at Atos, Futurebridge, Mahindra Group, Wipro etc.

    He comes with an engineering background with a Bachelors degree in Electronics Engineering from K. J. Somaiya College of Engineering and a Master's from the Indian Institute of Management - Lucknow in Marketing and Systems.

    He actively participates in the Rotary Club, enjoys listening to classical music and plays cricket.

    He believes in being a lifetime student and spends a lot of time learning from his 4 year old son

    Jaya has over 17 years of experience in handling agency businesses. She moved to Digital Advertising Industry with the pioneers - BC Web Wise. She has also held leadership roles for reputed agencies. Most recently, she was Chief Growth Officer (CGO) and has had hands-on experience on the Technology side of the Business.

    Today, she has experience across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.

    Siddharth has singled handedly set up our ORM department and built the team therein. He is spearheading our plans for growth from this business, even as he focuses on bringing high-net worth clients for BC Web Wise. He is responsible for signing up one of the agency's biggest clients.

    Alok comes with over 20 years of experience, out of which about 12 years is from the digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors. About his appointment as a VP - Sales at BC Web Wise, Alok says, "Today, we are experiencing a shift in the market. With a great number of brands turning to digital to spearhead their marketing initiatives, there is a need for agencies that are capable enough to address clients’ every requirement. I believe BC Web Wise is one agency that fits the bill perfectly, with a holistic approach towards every aspect of digital – be it tech, creative, strategy or media."

  • Accounts Management

    Varun Parkash Assistant Vice President - Client Servicing

    Urvi Gogri General Manager - Client Servicing

    For over a decade in the industry, Varun's core focus has been in building long lasting client relationships. He strongly believes that team work makes the dream work! His focus is on bridging the gap between Agency and Partners, by building mutually profitable associations.

    When he isn't working, he spends time with family and friends, enjoys listening to music, watching movies and meeting new people.

    With a Master's in International Marketing and Management from Scotland, Urvi has a total experience of 9.5 years in Client Servicing.

    Urvi works with BC Web Wise as the Head, Client Servicing, and has worked on brands like Pidilite, Asus, Amino, and Velocit that helped her explore Digital Marketing in depth.

    In her free time, Urvi loves to travel and explore new places. She also enjoys reading and watching Bollywood masala movies.

  • Media, SEO & Analytics

    Vishal Agrahari Media Head

    Vijay Chauhan Media Director

    Amit Kamthe Sr. Media Manager

    Vishal Agrahari is a Graduate in Mathematics (BSc.) from Mumbai University. With over 13 years of experience in Digital Marketing, Vishal Agrahari has worked for many flagship brands. An excellent team player, he is always up for a challenge and believes in going the extra mile to meet client requirements. Vishal is a good sportsman and loves playing cricket. He is also especially fond of Bollywood music

    Amit believes in the simple philosophy, “if you can’t understand it or explain it, don’t do it”. He is a digital marketing professional who has acquired various skills through the practicalities of life. He is gradually and steadily working towards making a mark in the digital world. Amit is an efficient media strategist as well as a creative individual who believes in investing in experiences. He is one of the few Indians whose heart beats for both, cricket and football.

    Vijay is a media enthusiast, digital being his field of choice. He is bent towards learning more about the World Wide Web and its evolution. With a vast hands-on experience on digital, Vijay constantly strives to drive his work on the wheels of value and efficiency in planning, buying and strategizing. Apart from dedicating his time to digital media, Vijay loves to ride his bike, watch movies, swim and chill with his friends.

    Prasad Pillai Seo Head

    Prasad’s team is one of the most profitable SBU within BC Web Wise, thanks to keeping a consistent eye on head count and outsourcing work when needed, and working closely with the Finance head, even while ensuring client deliverables and business growth from SEO being delivered.

  • Creative

    Dinesh Swamy Chief Creative Officer

    Chagas Ferdinando Sr. Creative Director

    Saurabh Tiwari Sr. Creative Director

    Anthony Padayachi Creative Director

    A Digital player, with 20 years of experience, embraces the organic nature of interactive creativity. He truly enjoys blending ideas, art and technology.

    Swamy heads the creative team at bcwebwise following a customer-centric approach and with game-changing technology at the core. He brings with him a strong digital orientation with experience across agencies such as BBDO Proximity, Liqvd Asia, Tribal DDB, Law & Kenneth and SapientRazorfish.

    Swamy's ever-growing portfolio spans strong strategic innovations and served Clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep, Camlin, HDFC Ergo, Madhur Sugar & amongst others.

    Swamy has supervised & executed innumerable campaigns and contributed over 100 awards to the agencies. He has been invited to judge Adfest Asia Awards, Abby Awards Goafest, IDA, Media Apac, Tambuli, Adstars & Grand Jury at New York Festivals.

    Chagas learned how to swim right here in this fish pond back in 2003. His passion for cartooning led to him making a career out of design. From Flash animation to award winning websites, Chagas has come a long way today and has evolved as a brand communication expert with a keen sensibility of copy and consumer-centric strategies + world-class design that finely narrate the brand story. Chagas has worked with brands like Sunsilk, Pepsi, Doritos, Britannia Cheese, Pritish Nandy Communications Movies and Society Tea to name a few and won several metals for BC Web Wise in his journey with us.

    Over the last decade he has worked with agencies such as Techshastra and L&K Saatchi & Saatchi and briefly also ventured in his own start up. Some of the brands he has crafted campaigns at this time include Steve Madden, Big Bazaar, NEWish, IDBI Federal Life Insurance, Idea Cellular and Tata Value Homes.

    He believes that Digital Marketing is increasingly becoming the medium of choice in 2020s. Hence, it is imperative for brands to find the right partners to deliver the brand story to the connected consumer, and to do this with speed.

    This new fish in the pond comes with a rich 12 year experience in the digital industry. While Saurabh aspires to be a filmmaker, he currently loves conceptualizing and ideating concepts for advertising and promotional materials, across media.

    A seasoned creative leader, telling and selling stories comes naturally to Anthony. His work is dominated by natively crafted ideas that have led to some of our most famous work. Outside of the agency, Anthony loves cars, gadgets, vacationing in the backwaters of Kerala, and familiarizing us with random female debutants from South Indian films.

    Rohit Kanojia Films Head

    Rohit Kanojia always talk about Films, Films and Films. He always felt a true calling from this media source. After gaining his Post Graduation Degree in Media & Advertising, he started his career as a Marketing Producer. His strength lies in Film Making and Film Marketing. For the past 8 years, he gained expertise in creating scope for producing films throughout product categories. He was also a part of the team for the National Award Winning film ‘Dhanak’.

  • Technology & Development

    Manoj Karunakaran Director Technology

    Shailendra More Group Head -Game, UI/UX Developer

    Ravish Shanbhag Group Head - Web Development

    Manoj is passionate about technology and his curiosity about this field is what drives him to learn all he can about the latest developments. Manoj is a seasoned information systems' professional with over 17 years of experience with an exceptionally strong background in web and mobile based application development, IT strategy and enterprise architecture processes, service management, and telecommunication technologies. In his previous organization he initiated and built up his own mobile team. A go-getter at heart and a natural team leader, he ensures that his team work tirelessly towards providing useful end-to-end solutions. His belief is that one need just share the blueprint with him and his team will create it.

    After completing his studies in Foundation Art from ITI Mumbai, Shailendra chose to pursue his interests in sculpture and portrait painting, among other things. He had a keen passion for Programming since college. Being well versed with various technologies like Adobe Flash, 3D Max, Cocos2d, Augmented Reality, Away3D, ThreeJS, NodeJS, Android and IOS apps and games, he has been able to create interesting and engaging products over the years.In his 11 years with BC Web Wise, he has worked with - Hypercity, Sunsilk, Hero MotoCorp and Camlin just to name a few.Shailendra has bagged a few awards which include the FWA Site of the Day for Allen Solly and Abby Gold for Sunsilk. The Camlin Experience App has been one of the best products we've developed which was extremely well received bringing in multiple awards to boot. His team is constantly looking for the latest trends in technology and adapting them to create some of the best digital innovations in the industry.

    Beware! Ravish is a real life avatar of The Juggernaut. Be it a technical debate or a creative argument, once Ravish gathers motion, he is impossible to stop. His aggression is second only to his commitment to BC Web Wise, and the desire to create a positive impact in the world through his work. Armed with immense experience as a web developer, he is the techie behind our projects for brands hailing from a diverse set of industries. An extremely methodical professional, Ravish’s other superpower is that he never gets tired. He’s an ace trouble shooter and problem solver who is behind the digitalization of our resource, operations, and project management infrastructure. A design thinker at heart, Ravish also lends his creativity to puppet shows and craft activities for kids at NGOs.

  • Image & Influencer Management

    Ajay Malvankar Associate Director – ORM

    Ajay's watchful eye never wanders from his insights dashboard. He leads an energetic team of reputation management executives at BC Web Wise and has built a successful practice comprising of social media analytics, ORM, and CRM. A foodie and a football champ, he also loves to spend the weekends with his turntable and enchanting crowds at local gigs with his DJing skills.

  • Resource Management

    Monica Pereira Partner-HR Development & Administration

    Pramod Hegde Sr. Projects Director

    You won't miss Monica's laughter no matter which corner of BC Web Wise you're in. Monica is the go-to person when you need a shoulder to cry on or have any inter-personal issues with the company or otherwise. She is an incredible asset to the Founder. Keeping a pulse of her team members' sentiments, key employees and ensuring that the information reaches the right ears, Monica does it all in a unique and streamlined fashion which is why we have some of the best digital talent in the country. Hiring and retaining employees are a cake walk for her.

    Pramod is our tall, dark and handsome task master. He has a very particular set of skills that he has acquired over a very long career, having donned many hats from training & development, to client servicing and project management. Skills he uses to stay calm and calm others down. Whatever time is left from that, he spends in estimating efforts for projects, checking costs, setting project timelines, reviewing project execution, and braving through various modes of public transport to reach office on time and home sane and sound. A Gujarati Thali of talents, Pramod plays the keyboard, also badminton, and does terrifically entertaining Dandiya Raas moves.