In the News

“AI isn’t going to end agencies—it’s a massive shift, not a shutdown,” quips Trupti Medhekar, Account Director - Performance Media at BC Web Wise.

The IIGC (India Influencer & Gaming Council) has launched a comprehensive Code of Standards to regulate influencer marketing, encompassing contracts, disclosure norms, and a dedicated taskforce to monitor compliance. The initiative has garnered strong backing from agencies, brands, and platforms, marking a major leap toward ethical accountability and transparency in India’s burgeoning influencer ecosystem.

Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex categories like insurance.

Digital creators, who had long limited themselves to creating non-fiction content for social media or taking off on multi-city sponsored tours, are now engaging with fiction and looking to launch their own production houses.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

This Women's Day, discover how everyday responsibilities become powerful leadership training grounds for successful women across industries. Seven accomplished leaders share personal insights on translating household management skills into boardroom excellence.

Blending ancient astrology with digital marketing, Indian astro apps are using everything from viral memes to AI-driven insights to capture the attention of a digitally savvy generation

The idea of internet stardom is perhaps best exemplified by the meteoric rise of YouTuber Ranveer Allahbadia, who has been in the news this past week for all the wrong reasons.

Content-moderation row: How can brands navigate the unmoderated world of Meta?

As pickleball gains popularity among viewers in India, the inaugural World Pickleball League (WPL) is set expected to draw a viewership of approximately 8-12 million across its broadcast platforms, including Sony Sports Network and FanCode, industry experts tell Storyboard18.

After both Apple Safari and Mozilla Firefox phased out third-party cookies — Google went back on its plan though — contextual advertising offered marketers hope, with global ad spend in this area projected to shoot up by 14% per year between 2022 and 2030.

As salaried taxpayers eagerly await rebates and tax reductions from the annual budget, key stakeholders hope for government initiatives that boost consumption, simplification of GST compliance frameworks, focus on digitisation incentives and prioritise AI, content creation, and digital literacy

Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the Weekend’ with a music video featuring Sonam Kapoor shot in India complete with Holi colours and temples.

In 2024, several marketing strategies, including AI-powered personalization and QR codes in connected TV ads, failed to meet expectations due to misalignment with business objectives and audience behaviors. Experts suggest that in 2025, marketers should return to authentic storytelling, genuine customer engagement, and simplicity to enhance effectiveness

Content-moderation row: How can brands navigate the unmoderated world of Meta?

The strategy mirrors international efforts where Hollywood films, such as the Avengers series, host premieres in non-traditional territories like Seoul to deepen engagement and boost global box-office revenue, entertainment industry experts said.

Zepto, the quick-commerce startup that disrupted the mark with its 10-minute deliveries, has now set its sights on disrupting the creative industry. It has launched its own in-house advertising agency, Jarvis to boost the visibility of sales of brands on its platform. This gives the brand greater creative control into its own hands.

The self-declaration mandate, as per a directive by the Supreme Court of India, has sent the ad world into a tizzy. According to the Supreme Court order, no advertisement shall run on print, television, or digital media without a Self Declaration Certific

While the influencer marketing agencies are still grappling with the SDC mechanism, not entirely aware of the Order; direct-to-consumer brands have been significantly impacted on the front of user-generated content and daily creatives.

"The idea of cracking down on misleading ads? We're all for it. But the actual implementation? It's got some kinks to iron out," said Chaaya Baradhwaaj, founder and MD of marketing agency BC Web Wise.

While some advertisers have begun submission of the SDCs, others seem to be in a wait-and-watch mode

Amid ever-decreasing attention spans and the proliferation of content, the advertising landscape is dramatically changing. Traditional techniques are slowly being replaced by creative, data-driven approaches. This, in turn, has revolutionised ...

The advertising industry has been known for being hectic, with irregular work hours and putting pressure on the employees.  

To understand the future of the influencer marketing industry in light of AI influencers and technological advancements, MediaBrief speaks to influencer marketing mavens Avishek Mukherjee, Creative Director of BC Web Wise, ...

Chaaya Baradhwaaj of BC Web Wise shares her thoughts on the future of advertising with a focus on empowering women. She advocates for education, mentorship, inclusive workplaces, support networks, and leadership development–the goal is a diverse<

Leading the charge in catapulting Anime Times to the forefront of Indian entertainment is BC Web Wise, a premier digital marketing agency renowned for its comprehensive ATL and BTL marketing services.

The ever-evolving realm of marketing technology (Martech) landscape is gearing up for a transformative journey in 2024. From hyper-personalisation to the rise of human-like chatbots...

The battle against ad fraud has become increasingly critical as we approach 2024. Advertisers, publishers, and technology experts find themselves at the vanguard of a dynamic struggle ...

‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’

BC WEB WISE is breaking new ground by delving into digital marketing career counselling

BW Marketing 30 under 30 2023 list identifies 30 future marketing masters under the age of 30 years, whose strategies are making a notable difference to their businesses

As the focus on Digital increases, independent agencies have a field day, with some even becoming the sole digital partner on coveted accounts.

Threads outdid ChatGPT in terms of user acquisition in record time but is it appropriate to compare them directly?

With India ranking second in terms of social media users, recording 755 million users in 2022, according to Statista, social media has revolutionized the digital landscape. 

Before diving into tips for targeted marketing and personalized campaigns, it’s important to reflect on your marketing objectives, desired KPIs, and the emotional response you want to evoke from your customers.

India’s regulatory framework for governing Artificial Intelligence (AI) technology is still evolving and in the process of aligning with international standards and best practices.  

With growing adoption of Artificial Intelligence (AI) in all spheres of life, business, science & technology, defence, medical science, etc., time has come to monitor this growth and put some rules to govern what is fast becoming a new ecosystem.

A short, simple and sweet ad. We have seen adoption of orphan children in commercials, but, this one was fresh and used a different concept. This spot is a Mast for sticking to what it preaches 'Índia Ab Soch Karo Buland’.

Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series.

Conceptualised by JK Lakshmi Cement and BC Web Wise, the film puts out the concept of adoption through a unique story. The brand strongly believes that vital steps make a big difference, and the vital steps of making a big difference begins at your hom

The brand film is conceptualised by JK Lakshmi Cement and BC Web Wise.

Conceptualized by JK Lakshmi Cement and BC Web Wise, the film strongly puts out the concept of adoption through a unique story.

In a new film, conceptualised along with BC Web Wise, the brand talks about a 'buland soch'

JK Lakshmi Cement has rolled out a campaign 'adoption' to showcase a different path of adoption and encourages to let go of old thought patterns. 

Conceptualized by Tiger Balm India and BC Web Wise, the campaign titled as #ToughAsATiger celebrates every mother who is the greatest pain reliever of our lives.

Conceptualized by Tiger Balm India and BC Web Wise, the campaign titled as #ToughAsATiger celebrates every mother who is the greatest pain reliever of our lives.

What makes chatbots so relevant? And what makes them increasingly relevant in a consumer’s life today?

Linc introduces Rogue AI, an AI-powered chatbot which is programmed to give amusing and quickwitted answers to user queries.

The Plumber’s Anthem music video performed by V.Unbeatable, Mumbai’s very-own international dance crew is conceptualized and produced by BC Web Wise Productions, the Plumber’s Anthem is a one-of-its-kind tribute to the plumber communi