Bridgestone Ecopia Microsite

Bridgestone Ecopia Microsite

The Goal

To create brand awareness as well as give the audience a strong motivation to consider making the switch to Bridgestone Ecopia tires.

Idea

To create a mobile – first microsite that demonstrated Ecopia’s ‘12% More Mileage’ feature through a personalized, Google Maps-integrated mileage calculator.

Results

Bridgestone succeeded in making people aware about its USP which is the lesser emission of CO2 upon its usage and more mileage compared to other tires, owing to its unique makeup.