Camlin Design My Notebook Contest

The Goal

To create excitement around Camlin’s range of notebooks.

Idea

To get the brand’s artsy users design the notebook cover with the help of the ‘Experience Camlin App’ and send it across. Posts on Facebook invited the users to create their own design through this app.

Designs were submitted through the app. The winners were selected basis the maximum votes the designs received via social media.

Results

The contest went viral and over 17,450 crowd-sourced artworks were entered for the competition. 5 best designs were printed on Camlin’s Notebooks.