The #RideSafeIndia TweetChat

The #RideSafeIndia TweetChat

The Goal

To help Hero MotoCorp build engagement with youth and facilitate a meaningful conversation on rider safety with consumers in real time.

Idea

An hour-long #RideSafeIndia live Tweet Chat was initiated, where Hero MotoCorp discussed issues related to driver safety on Indian roads, role of authorities, and important safety tips for riders.

Playing host to Hero MotoCorp's CIO & CSR Head Mr. Vijay Sethi and Mr. Satyen Poojary, Editor at PowerDrift Official, who were the panelists at the event, we put forward questions and also re-tweeted live queries from Twitter audiences who got to ask questions and share opinions directly with experts in real time.

Results

The insightful chat trended at #2 across India for 2 hours. It created a productive buzz with 3,250 tweets, 966 retweets and 4,890K impressions. It was also covered by top news portals and blogs.