Case Study

Diwali being an important season for smartphone brands, Asus wanted to something different for Zenfone range of phones. Engaging with the audience in a unique way.

Relatively low brand awareness and other brands fighting for SOV during the festive season. We had to explore a fresh way of connecting with the audience.

The world’s first Whatsapp tour – The brand mascot Zenny was used to connect with the Indian audience. We started out by announcing that the animated character Zenny will be arriving in India, all the way from Taiwan to celebrate the festival of lights, and he needs our help to make his first Diwali a memorable one. The brand mascot also had a whatsapp number!

What followed was a fun-filled festive connection with the audience, with people from all over India chatting with Zenny to give him a tour of India dazzling with the festive spirit.

Whatsapp – Over 15,000 chats including groups, and over 50,000 messages using contest entries

Social Handles – Total reach of 74,91,744 with an engament of 2,39,712

Contest Entries – 13,000+