Dear Ma

Brand: PediaSure

On Mother’s Day, PediaSure wanted to leverage the occasion to thank mother’s for their efforts in getting their children to eat right. While fussy eaters are notoriously infamous for meal time tantrums, on this special occasion we showcased quite the opposite. This heartwarming animated video, was crafted as a letter from fussy eaters to their mums, acknowledging the trouble that they give their mums and thanking them for all they do. Narrated in the voice of children with a simple rhyme scheme, the video touched the heartstrings of mothers across the country.


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