Life Is Sweet
Glucerna is a supplement for diabetics and wanted to communicate its new proposition ‘Life Is Sweet’, essentially that life can be managed with diabetes. This proposition was a refreshing take on a category replete with health warnings and accordingly we decided to create a film with a quirky take on diabetes. The film showcases a monologue of a guy who appears to be ‘cheating’ on his partner with someone and has finally decided to break up. Watch the film to see the clever twist at the end that effectively communicates that life can be sweet with diabetes.
Is your TVC working hard enough for your brand? There is a growing shift in marketers mindsets in favour of creating digital ads. And it isn’t surprising why. Investing in digital ads video creation gives your brand the advantage of precise targeting, and enables you to reach out only to the audience that matters. Further, the pricing of digital ads are a fraction of your spends on a single TVC. This clearly reinforces that allocating your budgets towards video production of digital ads gives you more bang for your buck. BC Web Wise as an agency is renowned for its video production of digital ads and has even launched a new product PediaSure Nutrishake, entirely on digital!
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