Sunsilk’s global brand vision was to enable girls to script their own life story, with hair on their side. The brand was hosting a global meet up of Sunsilk girls from across the world in New York. Social influencer, Scherezade Shroff was chosen as the social brand ambassador to represent India. We leveraged the occasions to create a campaign, ‘Sunsilk Storytellers’ around her New York story. Sherry completed a series of challenges in true Sunsilk girl style with a bunch of giveaways thrown in too for her followers back in India.
Do you have the right people saying the right things about your brand? If you want to ensure that the conversations about your brand are positive, hiring a video production agency for the creation of influencer videos, might be a good start. BC Web Wise is one of the best agency choices for production of influencer videos. The team has worked with social influencers like Scherezade Shroff and with celebrity influencers like Neha Kakkar as well, and delivered extremely edge videos at extremely competitive video production rates. Video is the new king of influencer marketing. Make sure your brand is not missing out.
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