Hero MotoCorp had just started a CSR initiative for Girl Child Education – Hamari Pari, sponsoring education for thousands of girls across India. The initiative had to be showcased to the world, reinforcing the importance of the cause.
CSR content is usually a hygiene checkbox for the company website, in order to sensitize the audience about the cause, the storytelling technique had to be changed.
Reverse-Impact storytelling technique! With interesting animated-narrative and a simple line drawing style, the website used effective storytelling to reinforce that education of the girl child can ward off social evils and that Hero MotoCorp is proud to support the cause.
The site won several awards including a prestigious Kyoorius Creative Award.. The success of the CSR microsite was also measured by over 100,257 site visits in the campaign duration and the average of 2 minutes that a visitor spent on the site.