Hero MotoCorp strongly believes in CSR initiatives which have a positive impact on the environment. With an aim to create a happier, greener earth, the brand has invested in several initiatives, including one for tree plantation. They wanted to encourage users to plant more trees and support the cause.
Getting users to engage in a CSR activity.
An interactive website that sensitizes the visitors about various environmental concerns and how the brand’s Happy Earth initiatives are making a difference. The users could also join an initiative by simply sharing their name and email ID to get Hero MotoCorp plant a tree on their behalf.
Since the launch of this site on World Environmental Day, 2016, more than 2.5 lakh trees have been planted.