For the Zenfone 2 range of handsets, Asus wanted to create content that connects with the masses; communicating the low-light photography prowess of the handset.
Low level of awareness for the Zenfone brand, meant that we had adopt a storytelling format that appeals to a larger consumer base.
We set out in search of stories, where an act of unexpected kindness impacted common people who were stranded at night with no hope of help.
Inspired by such real life stories, this short film throws light on the unseen heroes, thereby subtly establishing the unique low-light photography feature of Asus Zenfone 2.
The campaign not only managed to move people but also got them to express their emotions with the brand on social media. Moreover, it also got featured across various news portals online.