Facebook advertising rates double with fresh news feed algorithm
The cost of advertising on Facebook in India has doubled since the platform changed its news feed algorithm to prioritize posts from family and friends over promotional content. The earlier average 'cost per thousand impressions' or 'cost per mile'(CPM) used to be Rs. 150 and is now touching Rs. 300! Essentially what's happening here is - If Facebook earlier had 10 ad slots, the algorithm change now shows only 5 ad slots. So, there's a lesser supply of advertising inventory for the rising number of advertisers. Making the available advertising slots, alot more expensive.
Facebook will now allow Pages to join Facebook Groups
Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. "We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.” says a Facebook spokesperson. Interacting in Gruops as your business Page may provide an alternate means to generate exposure and build 'relevant' brand awareness.
Facebook looks set to launch its Smart Speaker called 'Portal'
Facebook will next week announce it's long-rumored smart home device, called the 'Portal', which will enable users to 'speak to Facebook' within their homes. Even though there aren't any product shots yet, the device is believed to look something like Amazon's 'Echo Show' smart home device. The Portal will likely include a large touchscreen, a wide angle camera, microphones, speakers and will be capable of recognizing faces. What's really interesting is that Portal might feature an integration with Amazon's Alexa voice assistant and also access outside entertainment services like Netflix & Spotify.
A new Facebook update announces 2 new video Ad buying options
The new Facebook update brings in two new video ad buying options to maximize revenue potential - 'In-Stream Reserve', where advertisers can reach people watching the most engaging, highest quality publishers & creators, and 'ThruPlay' which enables advertisers to optimize & pay only for facebook ads watched to completion. These Facebook changes are pushing video publishers to create more episodic, TV-like content, particularly through the development of its Watch platform which was released to all users, in all regions.
Facebook stories ads now available to all advertisers
The new Facebook update brings us the officially launched Stories Ads, making the ad units available to all advertisers globally. Stories Ads offer new Facebook Ad placement options and these new ad units will include Facebook's full ad targeting & measurement capabilities which will soon also be available in Messenger as well. “We will be able to reach a larger and more diverse audience in a more creative way, allowing us to intertwine storytelling and advertising in the user’s own preferred channel of communication,” said Stine Steffensen Børke, Norwegian Airlines director of global marketing.
Facebook’s ‘Premieres’ videos now available to all global pages
The latest Facebook update allows users to showcase pre-recorded videos as live footages. Just like the case with Facebook's Live videos, users can interact with this new format in real time. The new feature not only allows advertisers to pre-schedule their videos, but it also provides them with a new ad inventory, as the Premieres videos also include ad breaks.
Facebook about to add a range of new tools to Marketplace
An attempt made to enhance their Ecommerce efforts, Facebook gets ready to launch some interesting AI powered tools, as their Marketplace completes its two year anniversary. These new changes to the Facebook Marketplace would offer sellers with valuable insights to help them better sell their products and more.
Facebook Tests New Snap Map-Style Feature
With a focus on enhancing the feature, Facebook Stories is about to go through a major shake up. From tools like Pet Talent Show to Stories maps and new Stickers, Facebook's plans of adding more functionalities to Stories is meant to become the primary way people share things with their friends.
Facebook rolls out 3D photos that use AI to simulate depth
Your iPhone portrait mode shots are about to get a make-believe depth, thanks to Facebook's rolling out 3D photos. The Social Media giants have made it simpler for users to create 3D photos through the platform, a fomat which would inturn help keeps Facebook's newsfeed interesting.
Facebook unveils new ad effectiveness tool for Marketing Partners
A new partner program expansions that cater to consultants and smaller agencies, the new diagnostic tool called Creative Compass enables agency partners to gauge the impact of ad creatives in a better and more effective manner. Score card elements like visual aspects, brand association and message comprehension are few of the elements that would help advertisers understand the likelihood of their audiences taking an action on the ad.
Facebook Dominates Video Ad Spend with 25% Share
Facebook is estimated to hold $6.81 billion of all video ad spending this year, with 87% share of U.S Social Media video ad spending. Video content has been the hero for sometime now, and Facebook has truly capitalised on that. Facebook's investment on its Watch platform and the significance of Instagram on Facebook's advertising sales bares testimony to the platform dominating the video ad spend space.
Facebook introduces retention optimization for app advertisers
With four new metrics available within the ads manager, advertisers can track retention connected to app install Ad campaigns, measure app opens and get the cost per retention. The new Facebook update helps advertisers optimize their returns, two days and seven days after an app has been downloaded.
Facebook Implements New Restrictions on 'Low Quality' Ads
Facebook's latest update involves taking severe measures against advertisers for publishing low quality ads, by penalizing them. The Social Networking giant have defined Sensationalized Language, Engagement Bait tactics and content pieces that Withhold Information as the factors which fall under low quality ads.
WhatsApp's planning to roll out Ads in WhatsApp Status
Monetization has become a key focus for WhatsApp. Ads in 'status' is going to be a primary monetization mode for the company, as well as an opportunity for businesses to reach people on WhatsApp.
Facebook expands breaking news tags, and more
Part of the expansion: 'Breaking News' tags for publishers and local news modules in the News Feed, highlighting important community updates. Both tools are in line with Facebook’s broader effort to become a more positive societal element.
Programmatic ad-spend to grow 19% in 2019, reaching $84 billion: Report
65% of the digital media spends in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year, up from $70 billion this year, which represents 62% of digital media expenditure. In 2020 it is predicted based on Zenith's research that advertisers will spend US$98bn on programmatic advertising, representing 68% of their expenditure on digital media advertising.
Growth in programmatic advertising is slowing down as it has established itself the most important method of digital trading. Zenith estimates that programmatic adspend will have 17% growth in 2020.
Facebook Begins Rolling Out New Dashboards Tracking Time Spent in App
Facebook's latest update gives users a way to track the amount of time spent on the app. It would be a part of the dashboard where the users can see 'time spent' and set prompts to limit their use. The new dashboard is available within the functions listing, and through it, users can set daily reminders, and change settings to make better use time. This Facebook dashboard App update is a part of part of the broader 'digital wellbeing' push within tech circles that's been initiated in response to reports about the negatives of overuse of digital platforms.
Facebook introduces improved Analytics Capabilities for its Pages
Facebook has launched a beta version to better Facebook Analytics and so advertisers can get a broader view of Facebook Insights. It has also rolled out Instagram analytics for marketers to test their ad efficacy.
Facebook metrics tools can now allow admins can to utilise the new analytics and blend it with the already existing data on the dashboard to carry out a lot of actions. Page admins can now view more valuable events, like number of page follows, unfollows, page likes, etc. Page admins can create new audience segments through which the funnel conversion from social engagement to purchase can be tracked.
Facebook is testing Video Polls within Ads
Facebook users have been accustomed to using the polling device for quite some time now. So, here we here we bring to you a new Facebook ads update. It is running a new test where a few selected advertisers would have the privilege to add video polls to their Facebook ads. This feature will not only make the ads interactive and drive engagement but will also result in a higher reach. It would be interesting to see if the aversion to Facebook ads would reduce and actually make it a hit with the Facebook video polls.
Facebook's testing ads that show products from multiple brands
Facebook updates advertisers about an interesting feature. The ad units would display content from multiple advertisers within a single ad collection. It's not clear whether the costs would be split evenly or how much control brands would have over the partners they are displayed with.
It is more aligned with on-platform discovery but just in the form of Facebook ads. Facebook updates 2018 are raising the bar and giving the advertisers and users something more to look forward to evry day.
AMP Pages will soon support Video Docking, Sticky Ads & more
The new Accelerated Mobile Page Google update enables site owners to create equivalent AMP pages that more closely resemble the original web page. Some of features - Video Docking that allows users to watch a video as they scroll, Infinite Scroll for page elements, Input Masking & Sticky Ads.
Input Masking will help users to fill forms efficiently by automatically adding formatting such as spaces and interstitial characters. AMP changes the way ads are executed to make it more interesting for users with the new sticky ads feature. AMP pages will soon have support for sticky ads in desktop when fixed position on the left or right rail of the page.
1 out of 5 products from known e-commerce sites are counterfeit
With Diwali around the corner, we think this will interest you - 1 out of 5 products on e-commerce platforms like Snapdeal, Paytm Mall, Flipkart or Amazon are turning out to be counterfeit. That's 20-22% of goods received by customers!
Adobe’s new features to enhance and help targeted marketing
Adobe adds 2 new features to its data management platform (DMP) Audience Manager: Ability to subtract a common trait when creating a lookalike user model , ability to automatically report on ad impressions by user segment.
Adobe new updates can help marketers fine-tune the management of data assets by eliminating undesirables, tracking costs or adding unexpected user data.
https://martechtoday.com/adobe-adds-new-features-to-its-data-management-platform-228330
Exciting new features in Facebook Messenger Camera
With Facebook adding Boomerang, new fonts, color backgrounds, camera modes - Selfie, Video & Text along with AR filters, holiday-themed stickers,it gives more creative engagement opportunities for advertisers to reach their consumers. Filters and stickers have caught a lot of traction from the time of launch. It would be interesting to find marketers and advertisers take advantage of this feature during the holiday season to engage with their consumers.
Facebook authorised access to users’ data to about 150 companies
This data was shared with some of the e-commerce giants and retailers without users' knowledge. These companies include companies several online retailers, entertainment websites and device & gadget manufacturers. This not only jeopardises user privacy but also makes business led information vulnerable.
Know your consumers with Facebook’s Click-to-WhatsApp ads
The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Click-to-WhatsApp ad campaign objectives include traffic, conversions and post engagement. Advertisers running Click-to-WhatsApp ads would receive metric reports in their Facebook Ads Manager dashboard tracking how many conversations were started via the ads. Advertisers running the ads also need to have WhatsApp Business app downloaded and attached to their Facebook Page.
https://marketingland.com/facebook-adds-new-reporting-for-click-to-whatsapp-ads-254750
The importance of ‘localised social marketing’ strategy for every multi-store brand
Based on recent reports, 70% of social brand engagement on Facebook happens on local Pages. Brand and location Pages play complementary roles. Local customers find localised pages more relevant as they offer local knowledge with a more “authentic voice.” These pages can also offer local promotions and answer questions or complaints from local customers leading to better engagement, conversations and reviews.
A full-funnel strategy works best for programmatic display
A three-part strategy with initially driving awareness through videos, interactive display creatives and social channels for engagement, and product-focused creatives for acquisition. This would not only focus on improving performance but would also be better to encourage account growth year-over-year with increase in traffic and conversions.
It is the age of AMP in digital marketing
Speeding up web pages and reducing the load time in order to enhance the user experience is key to achieving higher mobile ranking. Accelerated Mobile Pages (AMP) is an open-source framework which enables developers to create faster mobile pages. AMP optimised pages lead to in 10% improvement in site discovery and traffic, 80% decrease in page load time, 20% increase in ad placement CTR, and users spend 2x time on AMP pages.
#1 Content Content Content!
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It will be Storytelling v/s Advertising |
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Language content is going to be king |
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Go Live! It’s the FOMO generation |
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Audio formats will gain more acceptance |
#2 The Influencer’s Market
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Online Celebs supercede influence of Big-screen Stars |
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Go Local, Micro, Nano, Hyperlocal |
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New age influencers will be your end-users, leaving real reviews |
#3 Technology Will Give Edge
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Voice search |
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Visual search |
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Voice-led Chatbots |
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Personalization |
#4 Media Efficiency Multipliers
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Creative-Content Focus = 4x Media ROI |
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Programmatic / Affiliates will lead |
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Ecomm Ad-spends will soar |
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Social Platforms for Reach |
#7 Rich Content Search
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Youtube is becoming the new Google |
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Video content in search results gives better conversions |
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Language Search Will become Game Changers |
Reliance is acquiring Haptik to build India’s own Alexa
Reliance Jio is set to acquire the chatbot maker, Haptik for over INR 200 Cr, to build India's very own conversational platform on the lines of Amazon’s Alexa.
Mumbai-based Haptik lets users perform a number of their daily tasks with their voice assistants - online shopping, travel bookings, food delivery among others. They signed a strategic partnership with Times Internet to develop improve their AI capabilities.
https://inc42.com/buzz/exclusive-reliance-is-acquiring-haptik-for-200-cr-to-build-indias-own-alexa/
Will the e-commerce policy benefit homegrown OTT platforms?
According to the current policy, any e-commerce platform with foreign investment cannot exercise ownership or control over the inventory sold on its platform. This may prove to be a threat to Originals coming from global OTT platforms.
The draft states that e-commerce includes buying, selling, marketing or distribution of goods, including digital products and services, through an electronic network. Delivery of goods, including digital products, and services either online or through physical means have also been covered under this clause.
Facebook ads library track political party spends
Facebook's Ad Library is a searchable database which includes ads related to politics and issues of national importance that have been run on Facebook or Instagram.
Facebook is trying to increase transparency in advertising and making this report available to the public is a part of that. The online version of this report has a list of the highest-spending advertisers.
Facebook in talks to invest in regional content startups
The social networking giant is eyeing startups in vertical content and news segments, including the women-centric digital community POPxo. This seems to be based on the $300 million commitment Facebook made earlier this year to support local news across the world. With this move, Facebook would strengthen its regional content ecosystem and expand its roster of credible news sources ahead of the upcoming Lok Sabha elections.
However, it has had a strained relationship with the news publishers due to the way its algorithm has drastically changed the way publishers get traffic on their websites and has also taken away a significant chunk of the online advertising market.
This development comes at a time when Facebook is looking to transform itself as an encryption-focused messaging company, similar to what Tencent's WeChat offers in China.
Smaller ecommerce players asking for better policies
The All India Online Vendors Association (AIOVA) has submitted comments to the DPIIT on the E-Commerce Policy on: regulation of marketplace practices, economic utility and on counterfeiting measures.
1 lakh digital villages in India
With recent reports suggesting that India is leading the consumption of voice calls and mobile data using mobile phones, which has increased over 50 times in the past five years; the Government of India is now working towards making rural India digital. During the 2019 Budget Finance Minister Piyush Goyal announced the initiative to connect 1 lakh villages with the digital services offered by the Government, within the next 5 years.
Facebook introduces inventory filters to ensure brand safety
With this Facebook is making it easier for advertisers to control how their brands are presented across media. Facebook has brought it three kinds of filters: limited, standard, and full for ads placed in Instant Articles, Audience Network, and Facebook in-stream video.
The limited option will give advertisers maximum protection along with protection against bad language; it allows advertisers to exclude certain categories which it does not want its brand to advertise on. Standard inventory offers moderate protection whereas; full inventory offers the least protection.
Facebook is launching new 3D features
3D Photos in Stories, 3D Photos Creation on the Web & 3D Photos Creation are in the process of being launched by Facebook on Android to grow the product.
Creating & sharing 3D Photos on Android will begin rolling out shortly. The roll-out will start with Samsung Galaxy devices with dual cameras or Portrait mode. Supported models will include Galaxy Note 8, Galaxy Note 9, Galaxy S9+, Galaxy S10e, Galaxy S10, Galaxy S10+, and Galaxy Fold.
http://www.socialsamosa.com/2019/04/how-to-create-facebook-3d-posts/
Facebook Launches ‘Secret Crush’ Dating Feature
Introduced in San Jose, California’s F8, Facebook Dating is a new feature which is now expanding to 14 more countries. Users can choose up to nine friends with whom they feel a spark via the Secret Crush feature. If one of the potential matches also has a Secret Crush profile and has chosen the friend, both users get a notification saying ‘It’s a Match!’ If the crush doesn’t opt for Facebook Dating - the crush remains a secret! This feature would be introduced to 14 new countries.
Artificial Intelligence (AI)
Innovations in the tech industry rise and fall every day. However, Artificial Intelligence (AI) has become a daily part of our lives without us even realizing it. Digital advertising has become more personalised and more targeted because AI is able to understand a specific consumer’s interests! Even though AI is in its early stages, brands looking to do something different needs to become serious about implementing it.
Facebook boosts original video content
In an attempt to help media companies and video creators find their audience and build profitable video businesses through Facebook videos, Facebook is introducing a series of ranking updates to prioritize original Facebook videos.
The company thinks it’s essential that videos capture viewers’ attention for at least one minute. They will add weightage in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.
http://www.socialsamosa.com/2019/05/facebook-videos-ranking-updates/
Facebook readies blockchain circuit
The platform is developing a stablecoin with ex-PayPal recruits - a type of digital currency pegged to the US dollar or a basket of currencies, making it less prone to swings in price.
Facebook’s blockchain unit now counts 50 employees with ex-PayPal recruits. This quasi-reunion, driven by the group’s leader, former PayPal president David Marcus, is at signal of Facebook’s wider ambitions to integrate payments into its platform.
TikTok surpasses Facebook to become the most preferred app
According to the data from firm Sensor Tower, Tik-Tok added 188 million users in March 2019 quarter, and new installs for the viral app grew 70% since March 2018. Of this, India accounted for 47% of total downloads.
It is quite intriguing that Facebook is in fact helping the popularity of TikTok. ByteDance has been aggressively spending on marketing by advertising on the brand’s rival social media networks such as Facebook and Instagram!
Facebook rolls out the 'clear history' feature
This feature will allow users to delete data important for targeting ads. This means that targeting options powered by Facebook's business tools can't be used to reach someone with ads.
Facebook is implementing new privacy measures as a response to the increased scrutiny over data collection and privacy policies. The entire digital advertising industry is rethinking its history of collecting information on everyone’s whereabouts online for the purposes of serving highly targeted messages.
WhatsApp confirms Status Ads in 2020
It was revealed in the Marketing Summit in Netherlands, that the popular ad-free mobile messaging platform, WhatsApp, will finally host ads. This intrusion will begin from the Status page. Currently, WhatsApp allows users to share messages, animated GIFs, pictures and videos on the Status page that disappear after 24 hours.
Wikipedia ropes in locals to contribute articles in Indian languages
Project Tiger’s pilot version saw hundreds of locals from across the country contributing to Wikipedia. The ‘editathon’ was launched by parent company, Wikimedia, in the hopes of bringing in more content in Indian languages. Participants hailed from all walks of life - varying from college students to homemakers.
WhatsApp to take legal action on bulk messaging
WhatsApp has announced that it will take legal action against individuals and companies, who misuse the app by sending messages to a lot of people in violation of its terms and conditions. WhatsApp has stated that its products are not to be used for bulk or automated messaging and is against its terms of service. Fake news being circulated via Whatsapp led to unpleasant consequences in India. Therefore, the San Francisco based company has been under fire from India to regulate forwarding of bulk texts.
Facebook Ad Breaks Go Regional
Now Facebook ad breaks will be available in Marathi, Punjabi, Kannada as well as Telugu. The number of pages using ad breaks has tripled and the earning has gone up by eight times. Currently, ad breaks are only available to pages that publish videos in certain languages and countries. Videos that include multiple languages are not eligible for monetisation at the moment. More countries and languages will be supported in 2019.
Facebook releases moment-based media guide to help marketers
Facebook report - ‘Moments that bring people closer together’ explains and gives insights on how consumer behavior has expanded from calendar-based events to ephemeral and real-time events. These moments can be divided into once-a-day (such as a morning cup of coffee), once-a-year (birthdays and anniversaries) and once-in-awhile moments (getting married, becoming a parent). The media guide explains how marketers can turn them into opportunities.
http://www.socialsamosa.com/2019/06/facebook-key-audience-moments-guide/
Digital payments on the rise!
MeitY, the nodal ministry driving digital payments, has reported that digital transactions rose to 31.34 billion in the last financial year, exceeding the target by 4%. Experts say that as the number of digital transactions rise, the bigger challenge would be to expand payment acceptance points across retail merchant networks.
SMS still rules over Whatsapp
The SMS business has grown 20% every year since 2014 to 210 billion messages in 2018. While the person to person messaging has completely flatlined, app-to-person messaging has boomed thanks to the plethora of apps that users are downloading to their smartphones. As of 2019, it’s valued at $500 million with about 22 billion messages travelling on telecom networks every month.
India plans to launch a Whatsapp-like messaging app
To avoid Huawei like situation, India plans on launching an app similar to Whatsapp for official communication, at least for government agencies.The thinking in the government is that all communication and data transmitted over those networks will be 100% stored in India. The official said all officers and government staff could be discouraged to use private messaging platforms, such as Gmail or WhatsApp for official communications.
Whatsapp ready to launch Payments app
The Reserve Bank of India requires payment companies to set up data storage facilities in India to ensure that global payment companies store transaction data within India. Whatsapp is now ready to launch the digital payment app. WhatsApp’s payment service launched as a pilot programme over a year ago, has been mired in a series of regulatory issues ranging from the demand to store data locally to charges of misinformation and fake news being shared.
Incentives for businesses embracing digital payments
Budget 2019: Merchant Discount Rate would be scrapped to encourage businesses to accept digital payments. There is also a proposal of a Rs 5,000 penalty per day for big merchants who do not offer UPI, QR-based options. India is set to become an innovation hub for digital payments within the next five years.
World Cup: Hotstar Helps Brands Score on Digital
Hotstar’s digital partnership with the ICC Cricket World Cup 2019 opened up doors for both medium and high budget advertisers! Brands who previously couldn’t place ads were able to leverage the World Cup by going digital, as this advertising game is getting bigger day by day. The World Cup records are a best example to prove the point.
Additional monetization avenues for creators by Facebook
To help creators keep sharing original content, build their presence and their business, Facebook has introduced a new range of monetization tools such as revenue through ads, brand collaborations and fans! To help creators to see and manage all of their monetization products in one place. This includes keeping a watch on monthly earnings and monetisation product eligibility. Facebook is rolling out a dedicated Monetization Overview section in Creator Studio.
http://www.socialsamosa.com/2019/07/facebook-monetization-tools-creators/
Direct sellers affected by discounts of e-commerce sites
Steep discounts being offered by e-commerce platforms such as Amazon, Flipkart and Snapdeal has adversely affected the actual sales by direct sellers. The Delhi High Court ruled earlier this week that these platforms cannot sell products owned by these sellers without prior authorisation. The court further said e-commerce platforms have the obligation to maintain the sanctity of contracts and should not encourage or induce a breach.
Facebook’s Lasso to lock horns with TikTok
Facebook quietly launched Lasso last November in an attempt to overtake the growing affinity towards TikTok that Indian users have. However, most of Facebook’s previous attempts have failed. Unless TikTok gets banned in India - there seems to be no stopping this app that gives users 15 seconds of fame!
World Cup and IPL help in pushing India’s digital payments
A study has revealed that World Cup and IPL tournaments has contributed to 15% digital payments in the last quarter. This is an increase from the previous 6%! The study shows that consumers now prefer to pay for everything from tickets to snacks via either online payment apps or with their ATM cards! This is a positive step towards digital India.
The new niche for brands and marketers: Voice Assistance
People are more likely to speak to their digital assistants such as Alexa and Siri, rather than typing something on Google. Brands have tapped into this phenomenon to enhance personalisation and retaining content. However, India is still in the very early stage for voice search adoption. There will be a section of early adopters who will start using voice search to save time and be up to date with the latest technology.
National Health Data To Go Digital
A new body for digital health mission was proposed by the National Digital Health Blueprint. The summary of the discussion for the same has now been added to the public domain. A public consultation on the same was held in New Delhi. Comments to the blueprint is now closed as the last date for adding the same was 4 August!
E-commerce regulator to hear your complaints
The recently passed Consumer Protection Bill 2019 paved the way for a regulator who could mediate with e-commerce companies such as Amazon and Flipkart, if they influenced pricing, unfair promotions and misrepresent the quality of goods and services sold on their platforms. This bill will not only protect the rights of consumers purchasing goods and services both online and offline, but also have the power to initiate class against companies including enforcing recalls, returns and refunds!
Facebook To Enable Chatting Via TV sets
Facebook is all set to launch its own TV streaming service. They have reportedly approached Netflix, Disney, Hulu, HBO and other media companies for a new TV chat device for making video calls from TVs! The social networking giant is also set to launch an updated version of its video chat device 'Portal' later this year.
Facebook to launch news section to fight fake news
Facebook is reportedly starting a news section. They have approached major news outlets to use their content and offered to pay millions for it! This move could solve its fake news problem - for which Facebook has been repeatedly criticised.
Accelerating digital transformation in India: Reliance Jio & Microsoft partner
The partnership aims to enhance the adoption of leading technologies like data analytics, AI, cognitive services, blockchain, Internet of Things, and edge computing among small and medium enterprises.
Facebook leverages AI to detect Fake content on Instagram
Since May, Facebook began using image-detection on Instagram to find content that had been proved to be false on its flagship app. They also expanded its third-party fact-checking programme to the app.
WhatsApp helps Indian entrepreneurs write their success stories
WhatsApp has helped many Indian entrepreneurs build their businesses from scratch, grow and ultimately expand the same. A survey of Indian small businesses on WhatsApp, 77% said that it helps them connect with customers - including in other cities while 62% said WhatsApp helps them increase sales and is essential for running their businesses.
Vertical videos takeover the advertising landscape
People prefer watching content on their phones in a vertical position, experts have discovered. Marketers have moved onto vertical videos, especially to leverage social media platforms.
People expect a seamless experience on their social media sites and avoid reorienting their phones for horizontal videos.
Facebook announces Special Ad Category
Housing, Employment and Credit would now be categorized under Special Ad Categories and would have restricted targeting options. To run ads revolving around these categories users have to select the corresponding Special Ad Category in Ads Manager. Advertisers using Special Ad Categories will not be able to access Lookalike audiences, although they would be able to create a Special Ad Audience.
http://www.socialsamosa.com/2019/08/facebook-restrictions-housing-employment-credit-ads/
Show How You Can Hack In, and Earn Big Dollars from Facebook
Facebook’s Bounty Bug Scheme started in 2011, has awarded over $1.1 million to security researchers from more than 100 countries. The top three countries to receive said payout were: India, the US, and Croatia. It was an Indian security expert who played a crucial role in the latest incident of a data breach at the social media company though he didn’t report his discovery under the bug bounty programme.
Single-brand retailers allowed to sell online-first in India!
The government has recently relaxed the norms for single-brand retailers who have foreign investment to attract global players. They are now permitted to sell goods through online stores first to tap into the domestic market, before opening brick-and-mortar stores within two years. It has also relaxed certain provisions for complying with the mandatory 30 per cent local sourcing requirements.
Let the bidding wars begin with Brand Factory’s Brand Stock Exchange
As a first-of-its-kind concept, Brand Factory hosted the Brand Stock Exchange. Hosted on the company’s Facebook and Instagram pages, it was a digital IP that announced discounts in a bidding format. Available for 24 hours from the 3rd of September, customers got a chance to trade and grab products at the most discounted rates!
Offline Retail outpaced by growing Indian e-commerce
Fueled by low data tariffs, affordable smartphones and growing Internet usage, India is at the cusp of a massive online boom! The e-commerce market size of the country is predicted to reach $230 billion by 2028!Another 40-50 crore shoppers are expected to come online in 10 years, joining the nearly 10 crore online shoppers in India. Online shopping has outpaced the offline retail segment’s growth.
Apple TV+ all set to compete with Amazon Prime and Netflix
Apple TV is all set to join the already overcrowded OTT marketplace in India. While this might not come across as good news for international players such as Amazon Prime and Netflix, with Apple’s monthly subscription fees of only ₹99 shows how serious they are to shake the bandwagon.
Myntra Presents World’s First Digital Fashion Show
Myntra has announced the launch of first of its kind fashion reality show in association with Zoom Studios, to find the world’s digital fashion influencer hunt all set to go live on its app - ‘Myntra Fashion Superstar’. The show has been produced in association with Banijay India.
Facebook unveils ‘Advertising You Can Play With’
With poll ads, brands will be able to ask users to vote on issues ranging from trivial questions to serious customer research. In playable ads, advertisers will be able to create gamified content. AR ads will enable consumers to interact with brands. All three offerings are expansions of existing capabilities. With the festive season just round the corner in India, this suite of interactive ads can help advertisers engage with their consumers in new and interesting ways.
Facebook to hide likes and reactions
In order to reduce social pressure among users, Facebook has decided to remove likes from view. Users have been found to have withdrawal symptoms once they stop receiving as many likes/reactions they have been used to. Facebook hiding like counts is healthy and promotes social well-being on the platform.
http://www.socialsamosa.com/2019/09/facebook-hiding-like-counts/
Facebook introduces new social VR platform
Facebook has announced AR and VR inclusions in the way we interact and a new Social VR world called Facebook Horizon. A new social experience in VR where you can build your own worlds with easy-to-use tools where no coding skills are required. The beta is scheduled to begin early next year. Later this year, Facebook will also release a premium cable with maximum throughput to run Rift content and a longer cord so you can move easily in VR.
http://www.socialsamosa.com/2019/09/facebook-new-social-vr-platform-horizon/
Mobile Marketing Association and Facebook present Playbook
MMA Forum India in Mumbai saw the launch of the creative playbook - a special white paper on short-form video strategy will help marketers and agencies push past the conventional creative practices. Learn how to adapt and execute winning short-form video ad strategies and Thumbstopping creatives that are built for mobile as a medium.
Equal Urban and Rural users of Internet: India Internet Report
As on March 31, 2019, India has seen 451 Mn monthly active users. According to the report by Nielsen and Internet and Mobile Association of India (IAMAI), which took into stock country’s access to the internet and its usage. Additionally, 1/3rd of the urban population is accessing Internet while travelling.
Voice, is it in your digital marketing agenda yet?
Using unique ways to connect voice assistants to connect with consumers, brands have to work on the latest marketing medium. Since it has been established that voice tech is the next big digital marketing trend. As brands scurry around to find ways to connect to consumers using voice there is still ambiguity about how to best use the technology.
https://www.exchange4media.com/digital-news/why-brands-need-to-build-their-voice-assets-99912.html
30% jump in e-commerce sales this year
This goes to imply that Indians' spending capacity has increased. Flipkart and Amazon dominated 90 percent of the market share during the six-day sale.
A report reveals that the festive sales earned e-tailers a whooping $3 billion with a huge base of customers from Tier-2 cities.
New Facebook update to impact organic page impressions
The new update to Facebook will affect how ‘Page Impressions’ are calculated as it will be more aligned with the methodology used for ads. The new change will be updating the timeframe for which the repeat organic impression from the same person is filtered out. Therefore, users might see lesser organic impressions for their pages and posts.
http://www.socialsamosa.com/2019/10/facebook-changes-might-impact-organic-page-impressions/
New tools to aid small businesses added by Facebook
In an attempt to help out small businesses during the busiest time of the year, the holiday season, Facebook has added new tools such as the Customisable Stories Templates and Customer Communications Managers. These tools ought to help them run their business smoothly.
http://www.socialsamosa.com/2019/10/facebook-introduces-new-tools-to-aid-small-businesses/
Fighting cyber crimes: Tamil Nadu
In an attempt to fight cyber crimes, Tamil Nadu government is setting up 40 cyber stations and 6 cyber labs. These would enable police to retrieve data, including deleted data from mobile phones, computers, software, hard disks, etc. Instead of recruiting more staff for these cyber stations and labs, the state police is planning to train selected persons from the existing staff.
Ads are now part of Facebook’s Search Results
Brands are now able to select the placement while setting up their campaign. Once opted-in, they will be eligible to place their ads in Search Results and Marketplace Search. The placements would be in accordance with the audience targeting and context relevant to a limited set of English and Spanish search terms.
http://www.socialsamosa.com/2019/10/facebook-introduces-ads-in-search-results/
Facebook tests ads in the Groups Tab
In order to understand if placing ads in the Groups tab would be beneficial for advertisers, Facebook is beta testing their theory. The Ads, however, remain the same as the ones in the News Feed. Additionally, Facebook is also reportedly testing a ‘Suggested Time’ for scheduling posts for Pages.
http://www.socialsamosa.com/2019/10/facebook-tests-ads-in-groups-tab/
New monetisation & management updates for Creator Studio: Facebook
Creator Studio has seen the addition of new updates, with the aim to make content data more accessible. The new tool - Traffic Source Insights - will help creators see how their content is being distributed and how to optimise each source. Along with this, the media giant is also adding some new features for publishing Instagram content from desktop.
http://www.socialsamosa.com/2019/11/facebook-monetisation-management-creator-studio-updates/
WhatsApp moves towards becoming shoppable
Small businesses, the main users of the free WhatsApp Business app, can now display a "mobile storefront" showcasing their wares with images and prices. Presently, WhatsApp's catalog feature is available for users in Brazil, Germany, India, Indonesia, Mexico, Britain and the United States.
Govt notices risks to payments through social media companies
In light of WhatsApp joining the digital payments space, the government has approached the Reserve Bank of India (RBI) and National Payments Corporation of India (NPCI), over the risk of allowing social media platforms to do the same. The latest development could mean further delays in the launch of WhatsApp's payment feature.
Facebook Pay launched to target users with ads
They recently announced the launch of Facebook Pay, which will be available across Facebook, Messenger, Instagram and Whatsapp. Purchases made via this app will be used to deliver personalised ads to users. Users can add a preferred payment method, enable Facebook Pay for one or all apps, view payment history, manage payment methods and settings in one place, and supports most major credit and debit cards, and PayPal.
Digital Video Consumption Soars in last two years: India
In the last two years, the average time Indians spend consuming digital video has grown 2X. This is due to a combination of rising smartphone adoption, low-cost high-speed mobile internet, and the industry providing snackable content, it has been reported. The industry has invested significantly into making the experience a customer centric one – right from relevant content in the form of micro genres all the way up to different formats while ensuring easy availability.
Ban on unfair prices and fake reviews: New Rules
The Department of Consumer Affairs, under the Ministry of Consumer Affairs, Food and Public Distribution, released the draft of Consumer Protection (E-Commerce) Rules 2019. It states an e-commerce entity cannot influence the price of goods and services, adopt unfair trade practices, or even leave fake reviews as consumers. The draft rules are open for consultation from stakeholders for 21 days, that is, until December 2, 2019.
Community reviewers become fact-checkers for Facebook
Community reviewers for Facebook are to fact check content in a pilot programme launched in the US before being sent to its third-party fact-checking partners, as the social media giant looks for ways to detect misinformation faster. Facebook is under pressure to police misinformation on its platform.
No escape from Facebook knowing users location
Even if users choose to opt out of tracking on Facebook, there are loopholes by means of which users whereabouts can be located. For example, being tagged in a photo by friends who have shared the location or being shown ads for shops nearby. Facebook claims that knowing where a user is based helps them flag suspicious activities. IP addresses also help companies such as Facebook battle misinformation by showing the general origin of potentially nefarious activity.
Facebook 2020 Playbook
At its inaugural summit, ‘Building Brands Summit’ Facebook unveiled the Playbook for 2020 that has three pillars - reach, driving brand impact by mobile video storytelling and having reliable metrics and standards of digital. The summit also threw light on interactive Ad formats across the family of apps that enable instant two-way communication that gets people involved.
To build a live shopping feature Facebook acquired a startup
Facebook Inc acquired a small video-shopping startup, Packagd, earlier this year to help build a live shopping feature inside the company’s Marketplace product as live shopping is growing in popularity. The acquisition by Facebook wasn’t announced, but the small team is now working on a project for Marketplace, which would let users make purchases while watching live video broadcasts.
http://emirates-business.ae/facebook-acquired-a-startup-to-build-a-live-shopping-feature/
New music streaming service: ByteDance
ByteDance, TikTok’s parent company, has been in talks with big music labels for global licensing deals in order to include their songs on its new music subscription service. The app will be launched in markets such as India, Indonesia and Brazil first. ByteDance has not given a name to its music app yet and pricing remains unclear.
Whale: Facebook’s meme creation app
Facebook’s latest app, Whale, allows users to decorate photos with text and stickers to make into memes which can be shared on social media or texted to friends. In addition to making shareable memes, users can make their own image stickers using the crop and cut tools.
https://techcrunch.com/2019/11/19/facebooks-latest-experiment-is-a-meme-creation-app-whale/
Facebook introduces brand safety controls
Facebook has introduced new brand safety tools, such as Ads Manager, Dynamic Content Sets and improved a few existing ones such as Delivery Reports and New Brand Safety Partner, for advertisers to improve brand safety controls. Additionally, Facebook stated they will never be perfect but continue to make investments in technology and resources to limit harmful content on the platform.
http://www.socialsamosa.com/2019/11/facebook-brand-safety-controls/
Indians prefer digital payments
In the mobile commerce adoption, India has emerged as a forerunner when compared to its global counterparts. In a study conducted, it was found that Indian consumers prefer to use a mobile device for purchases and payments. India has been rapidly moving towards digitisation and millennials are embracing innovative ways of transacting using technology.
Facebook and Twitter gain a new competitor - WT: Social
Just like Wikipedia, WT: Social will be funded by donations and not follow an ad-funded model. With this social media, co-founder Jimmy Wales hopes to get right what Facebook and Twitter have been getting wrong - sharing articles that have been fact-checked. Originally started as Wikitribune, a venture that never took off, it is being moved with a more social networking focus.
Facebook offers more transparency for political ads
Unlike Google and Twitter, Facebook has decided against banning political ads. The social media giant has offered Ad Library to offer more transparency towards both the ads and the advertisers holding them accountable. Originally launched in March 2018, the tool has now been updated to include new features where users can see how many people the advertiser intended to target.
Self-regulation of ecomm platforms proposed
The Competition Commission of India has advocated that e-commerce players have self-regulation by increase in transparency in search rankings, collection and use the data and user review and rating mechanism. The CCI had noted concerns that ecommerce platforms gave preferential treatment to some sellers including higher search rankings, as well as about arbitrary increases in commissions.
WhatsApp added into Facebook messaging
To bring all its apps into one unified experience for billions of users, and a step towards monetising, the social networking giant has added ‘WhatsApp from Facebook’ for new users to their instant messaging platform in the New Year. There are plans of letting users on WhatsApp, Messenger and photo-sharing app Instagram - message each other across platforms.
AR will replace your smartphone by 2030: Facebook
AR will replace smartphones by 2030 is a given, according to Facebook Reality Labs chief Michael Abrash. But he is also convinced that VR will replace workstations! Abrash showed concepts for new technology that would allow much thinner displays that look more natural, like modern eyeglasses and not current AR.
How to measure analytics for OTT?
With the absence of an industry-backed measurement system for the OTT space, analytics provided by private players is not enough in the long run. OTTs are dependent on advertisers as a source of revenue. In the absence of a unified measurement currency, advertisers are therefore dependent on the data provided by the individual platforms or third parties like Nielsen DAR, Moat, App Annie etc.
5500 railways stations now with free WiFi
Railways has been providing free WiFi via RailTel at all of its stations except the halt ones. It started from Mumbai Central and in 46 months has extended the service t0 5,500 stations. RailTel has roped in partners like Google, Tata Trust, PGCIL for some parts of the project and also got funding from the Department of Telecom USOF for 200 stations. WiFi is being provided under the brand name Railwire - the retail broadband service of RailTel
70 % executives believe in AI impacting all we do.
According to a recent survey, 7 in 10 Indian executives believe that Artificial Intelligence will change the way we work and live in the next decade. An overwhelming 96% also believe it would be for the better. 44 per cent said that their roles have already been impacted by AI, and 48 per cent said they expect their roles to be impacted in the next 1-5 years. Additionally, 93 per cent are positive about the potential for AI to handle routine tasks, so they can focus on more meaningful work.
Targeting restrictions for Facebook in US
Facebook has introduced new ad-buying processes for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. You can also visit Advertiser Help Center to learn more about housing, employment and credit ads. One can also view the updated policy on Discriminatory Practices. Is it just a matter of time before these rules apply to India too?
http://www.socialsamosa.com/2019/12/facebook-broadens-targeting-restrictions-civil-rights-audit/
WhatsApp set to help chosen startups in India
To help Indian entrepreneurs bring socio-economic change, Facebook owned WhatsApp has partnered with Startup India. The instant messaging firm will provide 500 startups in India with $500 each of Facebook ad credits. The Facebook ad credits can be used by startups to create ads, and invite customers to click to open a chat on WhatsApp, such as to deepen connections and increase sales using the platform.
India 2nd largest online news consuming nation in the world
According to the latest report by Comscore India’s love for news even in the online world has been reiterated. News is being consumed online in regional languages, with Hindi as the leading language. With the mobile taking center stage as the medium for maximum online consumption by users, in India 90 percent of the users consume news on their mobile phones, it has been reported.
Facebook pays users to take part in surveys
Named Viewpoints, Facebook has launched a new app that pays participants for answering surveys. They have claimed they would not be selling this information to third party websites. Currently, it is available only in the US. The social networking giant said it was looking forward to providing additional ways for people to register and expanding to more countries next year.
India's millennials prefer renting from furniture to smartphones
Millennials prefer not to be tied down and prefer to rent furniture. This is true for smart phones too, where the user can keep upgrading to the latest model. Renting for many millennials, choosing is as much about taking a road less traveled as it is about saving money. Millennials would rather invest in experiences rather than settling down.
Programmatic advertising in India growing at 70%
With growing smartphone users in India, programmatic advertising becomes the best way to join communications and therefore it is growing every year. It cuts through the clutter to provide advertising that really resonates with people. The potential of digital marketing is still being explored in India.
Snapdeal crosses 100 million app downloads
Online marketplace Snapdeal has crossed 100mn add downloads from Google Play Store. Snapdeal has made several additions in its app to cater to the comfort and convenience of those starting their online journeys. This includes a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way.
Facebook introduces instore
Thanks to their partnership with top retailers, Facebook is now able to send users specific ads, based on the data of what they are buying in stores along with their names, phone numbers, and email addresses. Facebook last year admitted that the phone numbers that its users provide for security purposes were being used to target them with ads.
Personal data protection bill introduces changes
Government of India will now have the power to request user data from Facebook, Google, and others to help forge policies. The bill defines "personal data" as information that can help identify a person and has characteristics, traits and any other features of a person's identity. Any other data is non-personal, the bill said, without elaborating.
HC declines linking to official documents to social media
Linking of social media accounts with Aadhaar, PAN, or voter ID card to find out fake accounts has been ruled against by the Delhi High Court, claiming the data of genuine account holders, which are higher in number, to go unnecessarily to foreign countries.
Facebook: New metrics introduced for advertisers
Cross Account Reporting shows advertisers reach, impressions, and conversions across multiple ad accounts. Conversion Path will give an understanding whether channels, publishers, or devices are the most impactful in driving conversions. Recently, Facebook also introduced new brand safety controls to improve Ads Manager, Delivery Reports and more
Smartphone users are the targets of new streaming platform
Quibi, a new streaming platform, has promised to leverage the short attention spans of audiences by creating original programs that would last for less than ten minutes. This is one way to shake up the industry! The platform will treat video storytelling like books, with longer stories broken into short chapters.
Regional content drives more growth of users
With the world going regional, it is of no surprise that brands have started opting for regional content creation. It was revealed in a report that 65% of the content created in Momspresso.com regional languages, and accounts for 85% of page views. Momspresso.com revealed that regional language page views on it’s platforms grew by 180 %. This growth was led by Hindi which contributed to 65% of page views, followed by Marathi (10%), Bangla (8%), Tamil (7%) and Malayalam (6%).
Political ads Fact-checked by Facebook
While Twitter and Pinterest have banned political ads from their platforms, Facebook fact-checks the ads that have been shared by political parties. It also fact-checks politicians as and when needed. The expanded ad audience data features will be rolled out in the first quarter of this year and Facebook plans to deploy the political ads control starting in the United States early this summer.
Facebook decides not to sell ads on WhatsApp
A team that was put together to figure out how to integrate ads in WhatsApp’s code has been disbanded. Facebook has reportedly decided not to sell ads on WhatsApp. The original founders left the company because they did not want to monetise the messaging platform. There was no official statement from Facebook on the report.
The founders had alleged that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology.
Broadcasters to gain the most from Alibaba’s cloud computing
At Tokyo Olympics, routing thousands of hours of action and interviews through Alibaba's cloud servers should be faster, more efficient. There will be fewer staff and less equipment on site, and thus create more content for social media. The two-week Winter Youth Olympics will test Alibaba's work with the IOC subsidiary Olympic Broadcasting Services to create a better service for rights-holding national networks in Tokyo.
Will Firework work for short video content?
Collaborating with well-known talent to create original content, video content platform, Firework, aims to reach 3-5 million daily users in India. Quality is maintained by content moderation, which is a priority. This happens in real-time, with a combination of the machine-human interface at the US facility.
Budget2020 propose online education to boost EdTech sector
In order to provide quality education to students of deprived sections of the society as well as those who do not have access to higher education, India will start offering degree level full-fledged courses. The move is aimed at increasing India’s low gross enrolment ratio (GER) - a percentage of students in higher education of the total eligible population in the 18-23 age group.
Govt decides to invest in BharatNet programme
Budget 2020 also proposes to allocate Rs 6000 crore for the government's ambitious BharatNet programme which aims at providing on-demand, affordable broadband connectivity. The vision is that all “public institutions” at gram panchayat level such as Anganwadis, health and wellness centres, government schools, PDS outlets, post offices and police stations will be provided with digital connectivity.
WhatsApp Pay to be launched soon
Facebook’s CEO, Mark Zuckerberg, has said that peer-to-peer UPI-based payments features, WhatsApp Pay, will be rolled out in India within the next six months! Beyond WhatsApp Payments, the company is working on several other efforts to help facilitate more commerce from Facebook Marketplace to Instagram Shopping and its work on Facebook Pay or the digital currency Libra.
Facebook introduces ‘Off-Facebook Activity’ feature
In an attempt to tighten security on Facebook, the social media platform has introduced a new feature which gives users control over the information used by third-party apps. Users can choose not to associate with the information personally. The information that the users disconnect will no longer be connected to their account. But the data, while not linked to the user, can still be used by businesses to see how their websites, apps or ads are performing.
Online food-ordering to grow by leaps and bounds
With online spending going up, it is of no surprise that India’s food-ordering sector is predicted to become a $8 billion industry by 2022. Users are being more accustomed to ordering food online due to good service and of course, discounts! Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to ‘win with the consumer’ in an evolving market.
Meme economy in India rises
Memes have taken social media by storm. Since brands now want to create memes that would help them stay relevant and topical online, using popular meme pages such as Laughing Colours and Sarcastic Indian seem like an obvious choice! Apart from memes, brands have also started to spend on stickers and GIFs to advertise on daily chats,chiefly through Facebook-owned instant messaging platform WhatsApp.
https://tech.economictimes.indiatimes.com/news/internet/rise-of-the-meme-economy-in-india/73741398
Tinder used for more than just dating
Nearly 50 million users around the world are using it for other stuff like multi level marketing, political campaigning, promoting local gigs, and more! Platforms like this are more like an ecosystem, and when users adopt different purposes than the ones they are designed for, the platforms can change their guidelines or features in ways that greatly affect their users
DCCCC launched to help OTT customers file complaints
Online Curated Content Providers have banded together to launch the Digital Curated Content Complaint Council (DCCCC), which offers a redressal mechanism to the consumers where they can directly air their grievances. The intent of this initiative is to offer the consumer to make informed choices and allow platforms freedom to create content. The intention is to promote creativity, enhance commerce and build consumer confidence and trust.
WhatsApp now has 2 billion users globally
Besides announcing their number of global users, the messaging giant also stated that strong encryption is a necessity in modern life. They have refused to compromise on the security offered to its users as well.
Facebook joins the online dating bandwagon
Inspired by the likes of Bumble, Hinge, Tinder, OKCupid, Facebook has introduced its `Secret Crush’. The social media giant promised that this feature was aimed at long-term, meaningful relationships.
907 million Indians to become total internet users by 2023
As digital literacy, mobile penetration, and internet connectivity grow deeper into the hinterland, a massive shift will be created in internet usage and consumption patterns across the country. This rise in connectivity and changing consumption patterns will challenge service providers’ ability to service their customers in an optimal manner.
Facebook releases new app named 'Hobbi'
Currently available to only iPhone users, social media giant Facebook has quietly released a new app like Pinterest called ' Hobbi ', a photo and video sharing app designed for documenting users hobbies. According to its page in the App Store, in this photo-sharing app one can capture and organise their creative process like cooking, baking, arts and crafts, fitness or home decor.
https://telecom.economictimes.indiatimes.com/news/facebook-releases-pinterest-clone-hobbi/74146218
Indians can lose access to Wikipedia
If the new Government policies for intermediary rules for internet and social media companies come through Indian would lose access to the site. India is one of Wikipedia’s largest markets with the site being accessed over 771 million times in just November 2019 alone! As per the rules, the web platform may be required to remove content which is deemed illegal in one jurisdiction while it is still visible to users in other countries. This doesn’t work with the company’s model.
OTT music on the rise
Listeners today are spoilt for choice as far as content consumption is concerned and move across platforms to fulfil their entertainment needs. 2020 will be the year when OTT audio platforms shake up the music market, especially creating intense competition between radio and themselves! Among the leading audio OTT players, Gaana has the largest share by volume of consumers, though Spotify commands the largest time spent per day. Gaana's share of volume of consumption in the nine cities was 30%, followed by Jio Saavn at 24%, and Wynk and Spotify at 15% each.
IndiaMART registers 1 crore users in B2B
India’s largest marketplace for business products and services, connecting buyers and sellers across borders and timezones, IndiaMART has achieved a milestone. They provide ease and convenience to buyers with their wide assortment. Nearly 36% of the traffic on IndiaMART comes from metro cities and the remaining 64% from tier one, tier two and smaller towns.
Pledge of $1mn in free in-app ads for women entrepreneurs by Tinder
Location-based dating service Tinder announced the eligibility criteria for the same: Companies under 3 years old founded by at least 50% women; who have raised less than Rs 35 crore in equity financing. Also, who actively target Gen-Z and millennial audiences in India. Over 90 per cent of Tinder's community is between the ages of 18-30, and for any women-owned business aimed at that cohort, the ads are intended to support their business, their network and help them speak directly to potential consumers.
Social Commerce empowers Women Sellers across India
A new wave of customers from smaller towns and cities are attracted towards social commerce sites which are hosted by local language interfaces. These new formats help women entrepreneurs push their products via chat or videos and get the customers’ trust in them. Fashion, beauty, and home categories, which have a large selection, continue to be the top-selling segments with orders priced on an average at less than Rs 1,000.
World’s first non-internet based digital payment solution: Lava
Homegrown handset maker, Lava, has claimed to launch its first non-internet based digital payment solution. Dubbed as Lava Pay, it is said to come with industry-grade security standards. Lava Pay will come pre-installed in all the upcoming feature phones, the company said, adding that existing customers can install the payment app by visiting any Lava service center in the country.
India to introduce e-commerce regulator
In order to make platforms such as Amazon and Flipkart more accountable and turn over information swiftly, India has planned an e-commerce regulator. The newly created regulator will be empowered to seek any information from companies to enforce the new policy and even other Indian laws aimed at protecting consumers or ensuring fair competition on e-commerce.
Digital payments slip by 30% thanks to Covid-19 curbs
With shops, travel, going out for movies and dinner on hold for the foreseeable future, India’s fast growing digital payments sector has taken a hit. There has been a decline of 30% by virtue of the Coronavirus. Online transactions or payments which are digitally checked out, have come under scanner due to travel restrictions and slump in miscellaneous spends.
How do we connect with the world not online?
Even though half the world is online, there is still the other half with no access to the internet. The internet is no longer just a handy tool, it has improved career prospects and opened up more economic opportunities. 68% of respondents from low-income countries have seen their career prospects improve because of the internet. It helps that Facebook is working towards leveling the playing field.
Google, Facebook dominate digital rankings
Google sites continue to top the chart with a reach of 98% and Facebook following closely at 94.9% reach. Times Internet Limited stands at number three with 315 million unique visitors and 77.7% reach. In the Top 10 Multi-Platform Properties (Desktop and Mobile) list, e-commerce sites Amazon and Flipkart are at number four and five positions with 309 million and 228 million unique visitors respectively. TikTok which was banned in India by the end of June had recorded 196 million unique visitors by the end of that month with a reach of 48.3%. Truecaller.com and Paytm.com rank seventh and eighth with 193 million and 190 million unique visitors.
ZEE5 to expand digital portfolio of offerings with HiPi
The Zee network has shared a detailed report on its achievements, current scenario and what we can look forward to ZEE5 added 500+ hours of content including short seasons of legacy shows 8 original shows.ZEE5 is also expanding its digital portfolio of offerings with HiPi, a homegrown short-form video creation app that will allow it to tap into the vast UGC segment, making it the one-stop destination for video content, an Entertainment SuperApp.
RBI unveils a slew of measures to boost digital payments
The central bank will soon roll out several projects targeted primarily to overcome the impediments faced by a large part of the country in accessing financial services due to digital and technology disparity seen across districts.
Digital payment adoption rates vary across states
Indians averaged about 3.85 digital transactions per person between July 2019 and July this year with Chandigarh leading at 38.4 transactions per person. Delhi averages about 9.3 transactions per person. While Andhra Pradesh, Haryana, Uttar Pradesh and Maharashtra recorded the highest number of digital transactions per person, the laggards include Chhattisgarh, Jammu & Kashmir as well as the North Eastern states of Mizoram, Manipur and Meghalaya.
Homegrown apps like TakaTak, Moj & Josh make early gains
Short-video players ShareChat’s Moj, MX Player-owned TakaTak, and DailyHunt’s Josh have seen early gains on the back of the ban of TikTok in India. In terms of time spent per user, TakaTak leads the charts with 23 minutes, followed by 10 minutes for Moj, and 7.4 minutes for Josh.
Cred Users In Top Three Metros Spending More On Online Subscriptions In Lockdown
Spending on subscriptions up in top 3 metros, 18% in Delhi, 11% in Bangalore and 8% in Mumbai during the lockdown despite a drop in spending on entertainment subscriptions. Overall, card spending by credit card users in the three cities fell as much as 51% percent from March to April.In March, all three cities saw increased spending on grocery, utilities, medical and fuel as consumers stocked up ahead of the shutdown.
E-commerce revolution in India gets its second wind, post Covid-19
Ecommerce is primed to reach nearly 300 to 350 mn shoppers over the next 5 years driven by lower data prices and investments to improve customer experience. Online platforms are innovating. As Indian e-retail sees a steep increase in shopper penetration, driven by lower data prices and investments to improve customer experience, online platforms are innovating to onboard the next hundreds of millions of shoppers. The next wave of shoppers will have different needs and will interact differently than the current set of online shoppers. There will be four key trends going forward: Voice and Vernacular, Visual and Video, Social Shopping and an emergence of large digital ecosystems.
Application of AI, AR and VR to build smarter conversational campaigns in post lockdown world
Conversation has become very important in a pandemic world. The integration of conversational AI with other technologies, like voice and AR will be the future of advertising & marketing.
https://brandequity.economictimes.indiatimes.com/be-blogs/digital/4443
E-shoppers double amid pandemic to 42% of urban active internet users
In recent times, nearly 50% of these are new users of e-commerce coming from tier-1 and -2 cities. Amazon and Google have emerged as the preferred discovery platforms before making purchases. Before the pandemic, just 22% of the urban active internet users had shopped online.
In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for digital political advertising in the last three months. Not just Bihar, even Bengal, that goes to polls early next year, has been betting big on political ads on the medium.
Covid-19 effect: Indian companies moving critical business process to the Cloud
Indian companies have started moving key customer-facing parts of their business to the Cloud. Service providers are witnessing increased preference for hybrid cloud solutions and pay-as-you-go models, as clients try to balance public and private cloud infrastructure at a time of disruption.
ICICI Bank uses space images for farm loans to cut costs
The lender, India’s fourth largest by assets, is using pictures taken from space and analysed by a third-party firm, for farm loans in 500 northern Indian villages, with plans to take the technology to 63,000 villages. Data from satellite images would help ICICI Bank cut costs and reduce the time taken to give out loans.
Microsoft introduces Hindi, Indian English to Neural Text-to- Speech service
The tech giant is reportedly working on a A|B format of testing. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Apple Inc’s new privacy norms to hit online advtg: Facebook
Facebook has said that Apple Inc’s move to introduce new rules with respect to its iPhone operating system will impact developers who have been using the FB tool for ads in external apps.
Facebook News to pay Indian news publishers for their content
The social media giant’s news service that was launched in the US last year will be arriving in India, apart from the UK, Germany, France and Brazil, in the next six months. The company will work closely with news partners in each country to customise the experience.
ZEE5 announces plans to enrich audience data
The ConTech platform takes a strategic step towards making ‘user registration mandatory’, augmenting astute audience segmentation and targeting capability. Brands are shifting their marketing budgets to digital platforms, as it becomes all-pervasive and consumers spend more time there.
E-Gopala App Will Free Farmers From Middlemen: PM Modi
The E-Gopala app launched in Bihar will give farmers the freedom from middlemen and provide all information related to productivity, health and diet for the cattle. Along with the good breed of animals, the correct scientific information about their care is equally important. For this, technology has been continuously used for the past years. In this direction, the ‘e-Gopala’ app has been started. The e-Gopala app will be a digital medium that helps livestock owners.
Govt telemedicine platform eSanjeevani completes 300,000 consults
he Indian government’s telemedicine platform eSanjeevani has completed 300,000 consultations, the Health Ministry said. 200,000 consults were completed on August 19, and another 100,000 have been completed within a few weeks.
State Bank of India joins JPMorgan’s blockchain-based payment network
The tie up is expected to reduce SBI customers’ transaction costs and time taken for payments, sources said. Time taken to resolve cross-border payments-related inquiries can be reduced to a few hours from up to a fortnight, they said. This will help cross-border payments reach beneficiaries faster and using limited steps. “We have undergone significant digital transformation in recent years and continue to add new technologies to create real value to daily operations,” said Venkat Nageswar, deputy MD – international banking group, SBI. “We are excited to be the first bank in India to go live on the network and look forward to closer partnership with JP Morgan on implementation and exploring applications as part of the network to better serve our clients.”A spokesperson said JPMorgan said it will expand its blockchain presence in India. The global bank’s blockchain technology — Liink — is meant for a peer-to-peer network, with financial institutions, corporates and fintech companies subscribing to it internationally. This enables users to make secure as well as peer-to-peer data transfers with greater speed and control. It also mitigates risks involved in cross-border transactions.SBI has integrated Liink into its operations to exchange payments-related information with other financial institutions.
Theek Thaak: A home-grown social media app that’s making waves
When the TikTok app was banned last year, Saina Sodhi (a 17-year old UK school student) was further inspired to produce a homegrown version that can take its place and provide Indian youth with the kind of quality content they were missing. Accordingly, she founded her company, Saina Corporation, which launched its first product , the Theek Thaak app recently. Theek Thaak aims to be a destination for short form mobile videos. It wants to promote Indian regional artists, to allow them a chance to showcase their creative expression ..The main features of the app include video editing and uploading tools, live streaming, reactions, social sharing, sounds, geo- location, Theek code scanner, etc, to be accessible to people across the country and overseas. Theek Thaak is available on every phone type, and it can be found on Apple and Android play stores.In addition to that, Theek Thaak comes in multiple languages. The application is currently available for use in eight different dialects, but Sodhi wants to further expand its reach, and intends to introduce 12 more regional languages with an app update that is now imminent. She believes that doing so will help her reach more of her target audience.
Fashion and beauty cos bet big on experience-led tech
Top fashion and personal care companies such as Pepe Jeans, Ritu Kumar and Health & Glow, which have predominantly operated in the offline space, are aggressively investing to upgrade their websites, apps and social media handles to stay one-up in the crowded online ecosystem and woo the post-pandemic shopper. The head honchos of the companies said merely having an online connect with the consumer cannot propel a business anymore.“Experience on the website has become paramount. You cannot have simple e-commerce shots to sell your product now. Photoshoots need to be expressive to convey the brand message as executed in our physical stores,” said Ritu Kumar’s managing director Amrish Kumar.“Online is a different paradigm that needs different curation of experiences but brings with it cost challenges too. Even though we don’t need to pay rent for physical stores, we have to pay a pseudo rent to be visible online which translates into digital marketing,” added Kumar.Digital-first brands such as skin care company The Moms Co, which had an edge over others amid the pandemic due to its established online presence, noted that communication will be the key differentiator in the ecosystem as ecommerce saw a jump in the new wave of direct-to-consumer brands over the last six months.
B2B eCommerce – Unlocking the potential of thousands of MSMEs in India
Contributing over 29% of India’s GDP, over 90 lakhs-plus registered MSMEs employ nearly 11 crore people in the country. Since these enterprises contribute to 48% of the country’s exports, there is a renewed focus on them to limit imports and dependence on other countries. The Government has taken several strategic measures in this direction including the Atmanirbhar Bharat campaign. The theme got further support in the Union Budget 2021 that emphasizes upon nurturing the entrepreneurial ecosystem by offering greater incentives for existing and upcoming start-ups, simplifying compliance norms for businesses, and increasing public capital expenditure across sectors. These measures can unlock the true potential of MSMEs and make them the crusader of India’s economic recovery. Reports show that in FY 2020, there has been more than 18 percent growth in MSME establishments. On one hand, the pandemic has brought back focus on smaller businesses but on the other hand, it has also created major disruptions in traditional modes of running a business. Some of the challenges that MSMEs are faced with today are working capital crunch, supply chain bottlenecks, technological glitches, elaborate GST compliance framework, limited customer appetite for spending and many more. The answer to some of these challenges lies in MSMEs embracing digital solutions for managing various aspects of their business. As businesses evolve and adapt to newer ways of operating, procurement is one such function that can go full digital resulting in increased efficiency and reduced costs. India being a mobile first economy, this switch to e-procurement can help MSMEs, even the ones operating out of Tier II & III markets, access products from suppliers of different regions in a more convenient manner.
Netflix rolls out ‘Downloads For You’
Streaming giant Netflix has rolled out a new feature that will automatically download movies and TV shows. The new ‘Downloads for You’ feature will help users in situations where they find themselves stuck without Internet access or in a long commute. According to Mashable, previously, the Smart Downloads feature on Netflix would automatically delete the episodes a user has watched and would download the next episode of the said TV series. However, this left Netflix movies without an automatic download feature.Now, the new ‘Downloads For You’ feature will allow users to automatically download Netflix episodes and movies in order to watch later. This feature is only available for Netflix Android app for now and it is not known when iOS or iPadOS users will get the new feature. The ‘Downloads For You’ feature is an opt-in feature that can be turned on inside the Netflix app.
App spending to reach $270bn annually by 2025
Global consumer spending on premium apps, in-app purchases, and subscriptions across Apple’s App Store and Google Play will reach $270 billion annually by 2025, nearly 2.5 times what consumers spent in 2020 as Covid-19 accelerated mobile trends. According to data provided by app analytics firm Sensor Tower, Covid-19 supercharged global consumer spending in mobile apps during 2020, which climbed 30 per cent year-over-year to $111 billion.While year over year growth in spending will return to pre-pandemic levels over the next five years, gross revenue on both app stores will continue to climb each year with a 19.5 percent compound annual growth rate (CAGR) to reach $270 billion in 2025.The App Store will see a CAGR of 21 per cent through 2025, reaching $185 billion annually. Consumer spending on Google Play is projected to experience a 17 per cent CAGR, hitting $85 billion annually within the next five years. First-time downloads achieved their highest growth since at least 2016 in 2020, surging 24 per cent y/y to 143 billion. Although the pace of installs will slow as markets begin recovering from the pandemic, both the App Store and Google Play will continue experiencing stable y/y growth.By 2025, non-game apps will widen their lead even more, reaching $107 billion while mobile games will reach $78 billion.
Facebook launches TikTok-like app for creating, sharing raps
Facebook has doubled down on its efforts to take on the growing Chinese short-video making platform TikTok, this time by launching a new app for creating and sharing raps. Called BARS, the app is now available in the Apple App Store in the US and makes it easy to create and share raps so that rappers can focus on and experiment with the content, “rather than investing heavily in equipment and production”. “Audio production tools can be complicated, expensive and difficult to use. With BARS, you can select one of our professionally-created beats, write lyrics and record yourself dropping bars,” Facebook said in a statement on Friday.”BARS auto-suggests rhymes as you’re writing to keep your flow going. You can also jump into Challenge mode and freestyle with auto-suggested word cues. Choose from a variety of audio and visual filters to take your creations to the next level,” the company added.
Apple to launch India webstore next week
Apple Inc will roll out its own online shop in India, taking advantage of a 2019 legislation that significantly eased norms for single-brand retailers to sell directly to Indian consumers through physical and online channels.With this, the maker of iPhones and iPads will become the first foreign company to open its webstore in the country prior to rolling out any company-owned physical outlet, which was a precondition to sell online before the August 2019 relaxations of rules.India will be the 37th country where Apple will have its own ecommerce site.
Retailers need to adapt to the new reality
The coronavirus pandemic has largely affected shopping habits with safety now taking over as a new criterion over price range, variety and convenience, forcing retailers to adapt to the new reality, according to a report by KPMG & RAI. It however says activities like entertainment, physical shopping and dining out could see a surge in demand with gradual opening up of physical marketplaces, specially with the onset of the festive season, as consumers have been missing the touch of reality for so long.
Facebook fears the WhatsApp privacy policy row may hurt its future
The flap over WhatsApp’s privacy policy — described by Facebook as a misunderstanding about efforts to bring businesses onto the platform –threatens to erode trust in the service which is increasingly important to the leading social network’s future.
Key Data Center Trends For 2021
Reports have shown that the major global trends have been influenced by growing demand for higher-performance networks, increased management efficiency, and the pandemic impact. Trends such as cloud migration, AI adoption, IoT Deployments, and the drive to singlemode and multimode fiber.
http://bwdisrupt.businessworld.in/article/Key-Data-Center-Trends-For-2021/10-02-2021-376060/
How Cloud and AI combo is transforming Indian BFSI industry
Cloud became the bedrock for businesses in 2020. While organizations – from governments to enterprises to startups – were already innovating and transforming using cloud, migrating to the cloud is now inevitable. The pandemic has taught us that no business is 100% resilient.
Here’s how Indian manufacturing is embracing digital
Be it supply chain, shop floor management or employee management, the manufacturing sector is keeping an opportunistic eye at digital to transform all processes. The transformation of the manufacturing technologies has replaced the work-force with a knowledge-based workforce. Technologies like IIoT, Cloud Capabilities, HRM Systems are gaining attraction in the Indian manufacturing sector.
Virtual and augmented retail: The next big thing in the world of fashion
Statistics show that 2/3rd of internet users would be very interested in virtual reality, and 63% said such technology would change the way people shop. Augmented reality and virtual reality are all set to transform our shopping experience in the next few years.
SBI Payments To Launch YONO Merchant App To Provide Low-Cost Digital Payments Infrastructure To Merchants
SBI Payments, a subsidiary of India’s largest lender State Bank of India, will launch YONO Merchant App to provide low-cost digital payments infrastructure to merchants. YONO Merchant App will expand digitisation of merchant payments in the country.
RBI sets rules for digital payments in India
The Reserve Bank of India (RBI) has published detailed guidelines to strengthen India’s digital payments architecture and improve security, control and compliance among banks, gateways, wallets and other non-banking entities that are at the vanguard of helping New Delhi achieve its goal of a ‘less-cash’ economy.
ASCI releases draft guidelines for 'influencer ads’ on Facebook, Twitter
Self-regulatory voluntary organization Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms, which it said was to enable consumers to “easily recognise promotional content on digital platforms”. Posts on Instagram should have a disclosure labeling the title above images or beginning of the text. If only the image is seen, the image itself must include the label.
Kerala CM launches fibre optic network to provide free internet access to 20 lakh families
To bridge the digital divide by providing high-speed, affordable internet connectivity to every household, Kerala Chief Minister Pinarayi Vijayan launched the KFON (Kerala Fibre Optic Network) in the state. Speaking at the launch event, the Chief Minister said that KFON will revolutionise the digital space.
Army develops its own WhatsApp-like messaging service to prevent leaks
The Army has developed an in-house WhatsApp-like messaging application called ‘Secure Application for Internet (SAI)’ for its personnel to prevent “leaking” of any classified information to inimical intelligence agencies. According to an officer, SAI is a simple and secure messaging application, which supports end-to-end secure voice, text and video calling services for Android platforms over the internet. It will be utilised pan-Army to facilitate secure messaging within the service.
Online sales accelerate despite lockdown ending
India’s leading fast moving consumer goods companies such as Nestle, HUL, Parle Products, Amul, Reckitt Benckiser and Marico reported their highest ever online sales in the September quarter, as consumers continued to shop for grocery online despite lockdowns ending. Hindustan Unilever, the barometer for grocery demand in the country, said share of e-commerce to its total sales volume is close to 6% now compared to 3% in 2019, while the country’s largest packaged foods maker Nestle said its ecommerce channels grew by 97% and contributed 4% to its domestic sales. Consumers who began switching to online grocery shopping in peak lockdown months are unlikely to revert to supermarkets anytime soon, because of convenience and continued concerns about going to physical stores. Secondly, there is an entirely new set of consumers and categories which are fuelling online grocery sales.
Microsoft + NSDC to train 1 lakh Indian women in digital skills
Microsoft said it has collaborated with the National Skill Development Corporation (NSDC) to impart digital skills to more than one lakh underserved women in India over the next 10 months. As part of the collaboration, more than 70 hours of course content will be made available free of cost, covering topics such as digital literacy, enhancing employability, nano entrepreneurship, and communication skills. This initiative is an extension of Microsoft’s partnership with NSDC to provide digital skills to over 1 lakh youth in the country. The (latest) partnership is focused on enhancing women’s workforce participation by equipping underserved young women from rural communities with the skills required to thrive in a digital economy.
Tinder rolls out video calling feature in India
The popular dating App has rolled out a new feature to its users in India that will enable them to video call, when both parties have ‘liked’ each other on the App. “Just like matching, we want to make sure you’re on the same page with video: so Face to Face is enabled on a match-by-match basis. Once the conversation is flowing and you’re ready to show you’re interested in a Face to Face, tap the video icon,” said the company in a press statement. The feature won’t be enabled until both parties have opted in, specified the company. Further, it doesn’t notify either party when it is toggled on. It is said to come with an easy toggle off button as well.
Brands will opt for content over style in 2021
Talkwalker and HubSpot have jointly released a report titled ‘Social Media Trends 2021’. Stating how Covid-19 acted as a catalyst instead of an outcome, the report said that the mentions of the virus increased from nearly zero to around 1.2 billion in today’s time, which has in turn expedited issues, ideas and innovations for brands which may not have happened so soon had it not been for the crisis. Some of the trends are ‘brands will start to reposition themselves dramatically over the coming months, moving away from marketing methodologies, to more cause-driven messaging, The report said that 2021 is expected to be the year brands and social media channels focus on highlighting the truth, and silencing fake news. And empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns.
Facebook gets Up and Down Votes for Comments to Optimize Engagement
Facebook appears to be, once again, returning to its test of up and downvotes on user comments. The interconnected arrow icon is a new format for the option, while Facebook also allocates a point system for your response, though it doesn’t register which members of the group have voted.Facebook has tried to integrate up and downvotes on comments several times over the past few years, in varying forms and applications.
WhatsApp launches UPI-based payment service in India
Facebook-owned whatsApp launched its UPI-based payment service in India after getting the nod from NPCI to start service in a graded manner.Payments is available now in ten Indian regional language versions of WhatsApp. Customers with a debit card with a bank that supports UPI can immediately start using the service through the latest version WhatsApp application.
Facebook to guide 9 million Indian SMBs to move from offline to online
In view of the support the micro and small businesses need in order to recover from the pandemic-induced crisis, Facebook on Wednesday rolled out a dedicated offline to online “SMB Guide” and other new resources to help make this journey frictionless for them. The offline to online SMB Guide for India is free and publicly available but the social networking giant is also proactively reaching out to nine million small businesses across the country to ensure it reaches the businesses who need it the most. The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online. It covers Facebook, Instagram and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.
Microsoft & Eros Now to deliver internet to remote parts in India
Microsoft announced that it has successfully delivered the internet, in partnership with Eros Now as a pilot project, to the customers in the low-internet geographies in India. The month-long pilot project leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner, to drive the reach in remote geographies, ensuring last-mile content delivery for browsing and downloading.
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