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Our Team

  • Chaaya Baradhwaaj Founder - MD

    Chaaya sowed the seeds of BC Web Wise in 2000. Her work as a business journalist with magazines such as Businessworld and Business Today fuelled her belief in digital as a game changer for the modern Indian consumer as well as the most critical channel for the next level of business growth for Indian brands. But setting up and managing one of the few independently owned digital agencies in the country was no easy task. Keeping a watch on the constant transformation in a rapidly evolving digital industry, Chaaya has independently led BC Web Wise and established it as a leading agency with a reputed client portfolio and world class strategic brand solutions. Under her leadership, BC Web Wise has collected many honours, including the award for Best Growth Strategy (2016) by the Ascent Foundation, and being named among India’s best digital agencies by ET Brand Equity for six years in a row. A devoted follower of the teachings of Swami Bhagawan Shree Paramahamsa Nithyananda, Chaaya has inculcated the values of self-belief in the team at BC Web Wise leading us to where we are today. Respected as a digital guru and celebrated as an entrepreneur, Chaaya has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for young professionals in the digital space. She has shared her expertise on esteemed juries in the advertising world, such as the New York Ad Fest and AAAI Goa Ad Fest on several occasions.

  • Asha Ravaliya Sr.V.P. – Finance

    Asha has a couple of things in common with the song 'Dil Hai Chhota Sa...' Just like the song is about dreaming big, Asha has been an integral part of our journey towards becoming a leading independent agency. And though not many know her penchant for 'doing shayari', she is quite full of melodious words and memorable one-liners. But beware, there is no 'bholi si Asha...'. A shrewd and seasoned finance professional, she has a lot of experience playing our in-house devil's advocate. If it is honest criticism you seek, she is your best hope. In an overly crowded digital ecosystem, she and her team keep us financially competitive and help our clients plan spends so that they can get the most out of their digital marketing budgets.

  • Sales & Strategy

    Shanmukha Vaidyanathan Chief Strategy Officer

    Jaya Bhatia VP Sales

    Siddharth Pednekar VP Strategy & Media

    Alok Garg VP Sales

    Shanmukha is our lead in developing blueprints for our long term growth and providing effective advice on strategic topics like Growth, Process Efficiency and Transformation.

    He brings 25 years of experience in driving growth and transformation in IT, Consulting and Competitive Intelligence sectors. He has played important roles at Atos, Futurebridge, Mahindra Group, Wipro etc.

    He comes with an engineering background with a Bachelors degree in Electronics Engineering from K. J. Somaiya College of Engineering and a Master's from the Indian Institute of Management - Lucknow in Marketing and Systems.

    He actively participates in the Rotary Club, enjoys listening to classical music and plays cricket.

    He believes in being a lifetime student and spends a lot of time learning from his 4 year old son

    Jaya has over 17 years of experience in handling agency businesses. She moved to Digital Advertising Industry with the pioneers - BC Web Wise. She has also held leadership roles for reputed agencies. Most recently, she was Chief Growth Officer (CGO) and has had hands-on experience on the Technology side of the Business.

    Today, she has experience across Digital Businesses using technology to create new value in business models, customer experiences and the internal capabilities that support its core operations.

    Siddharth has singled handedly set up our ORM department and built the team therein. He is spearheading our plans for growth from this business, even as he focuses on bringing high-net worth clients for BC Web Wise. He is responsible for signing up one of the agency's biggest clients.

    Alok comes with over 20 years of experience, out of which about 12 years is from the digital media industry. He has handled key positions in agencies in the past. He has acquired and executed businesses worth multi-million dollars, with clients in India and the world over, from various industry sectors. About his appointment as a VP - Sales at BC Web Wise, Alok says, "Today, we are experiencing a shift in the market. With a great number of brands turning to digital to spearhead their marketing initiatives, there is a need for agencies that are capable enough to address clients’ every requirement. I believe BC Web Wise is one agency that fits the bill perfectly, with a holistic approach towards every aspect of digital – be it tech, creative, strategy or media."

  • Accounts Management

    Varun Parkash Assistant Vice President - Client Servicing

    Urvi Gogri General Manager - Client Servicing

    For over a decade in the industry, Varun's core focus has been in building long lasting client relationships. He strongly believes that team work makes the dream work! His focus is on bridging the gap between Agency and Partners, by building mutually profitable associations.

    When he isn't working, he spends time with family and friends, enjoys listening to music, watching movies and meeting new people.

    With a Master's in International Marketing and Management from Scotland, Urvi has a total experience of 10 years in Client Servicing.

    Urvi works with BC Web Wise as the Head, Client Servicing, and has worked on brands like Pidilite, Asus, Amino, and Velocit that helped her explore Digital Marketing in depth.

    In her free time, Urvi loves to travel and explore new places. She also enjoys reading and watching Bollywood masala movies.

  • Media, SEO & Analytics

    Krishal Mehta VP Media

    Vijay Chauhan Media Director

    Amit Kamthe Sr. Media Manager

    Prasad Pillai Seo Head

    Prasad’s team is one of the most profitable SBU within BC Web Wise, thanks to keeping a consistent eye on head count and outsourcing work when needed, and working closely with the Finance head, even while ensuring client deliverables and business growth from SEO being delivered.

    A digital maverick in media planning & buying with 11+ years of experience. Worked with media giants like Ogilvy & Mather, Omnicom Media Group, Dentsu, DDB Mudra. He was leading Brand Strategy and Performance for TikTok global. Worked with clientele like HUL, Mattel, TikTok, Helo, Amazon Prime, Volkswagen, Skoda, Audi, Cipla, Toyota USA, Ford Thailand, GreyGoose Vodka to name a few. He spearheads media & technology innovation for brands.

    Amit believes in the simple philosophy, “if you can’t understand it or explain it, don’t do it”. He is a digital marketing professional who has acquired various skills through the practicalities of life. He is gradually and steadily working towards making a mark in the digital world. Amit is an efficient media strategist as well as a creative individual who believes in investing in experiences. He is one of the few Indians whose heart beats for both, cricket and football.

    Vijay is a media enthusiast, digital being his field of choice. He is bent towards learning more about the World Wide Web and its evolution. With a vast hands-on experience on digital, Vijay constantly strives to drive his work on the wheels of value and efficiency in planning, buying and strategizing. Apart from dedicating his time to digital media, Vijay loves to ride his bike, watch movies, swim and chill with his friends.

  • Creative

    Dinesh Swamy Chief Creative Officer

    Gaurang Menon Chief Creative Officer

    Yorick Pinto Creative Director - Copy

    Kimline D'souza Creative Director - Copy

    A Digital player with over 22 years of experience, Swamy has demonstrated his creative journey of combining emotions and technology to make meaningful connections with the audience.

    Swamy has bagged over 100 prestigious metals during this time. He brings with him a strong digital orientation with experience across agencies such as BBDO Proximity, Tribal DDB, Law & Kenneth, SapientRazorfish & Liqvd Asia.

    Swamy's ever-growing portfolio spans strong strategic innovations and served Clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Jeep, Kokuyo Camlin, TikTok Ads, HDFC Ergo, Madhur Sugar, Dabur, Firefox Cycles, JK Lakshmi Cement, Zaroor Condoms & amongst others.

    Swamy has been invited to judge Adfest Asia Awards, Abby Awards Goafest, IDMA, IDA, Foxglove Awards, Exchange4Media 40 Under 40, Tambuli, Media Apac, Adstars & Grand Jury at New York Festivals.

    Swamy is featured in Digital Power - Top 100 Digital Leaders of India by one of the Leading IMPACT Magazine 2020.

    A B.Com grad from Podar College, Gaurang has been in the digital industry before people even knew what Facebook was, and Yahoo Messenger and Orkut were hot properties.

    Over a span of 18+ years, he's worked with companies like Jet Airways, Mediaturf, BC Web Wise, Leo Burnett, JWT (iContract), GroupM, Madison and Hashtag Orange. A recent Social Samosa Top 40 under 40 Winner, he's also won over 45 awards across award categories and award shows. This is his second stint with BC Web Wise.

    Yorick Pinto is a Creative Strategist and Technologist with over 14 years of experience in the digital industry. He brings unique solutions which are at the intersection of Design, Technology and Strategy while creating immersive digital content and experiences that marry the brand’s requirement with what users are looking for.

    Hi there, Kimline in the pond.

    Born and brought up in Aamchi Mumbai, Kimline is totally a Mumbai girl at heart. Loves advertising but loves baking even more. Simple and easy-going but not without her first morning cup of coffee.

    She has worked on brands like Johnson’s Baby, Clean & Clear, Stayfree, Aveeno, Hafele, UTI, Cadbury Bournvita Little Champs, Abbott, Nilkamal, Listerine, Wipro, Philips, Pfizer, Metropolis and many more.

    If you are into old English songs, food, lots of coffee, desserts, web series, old Hollywood movies, Kimline is always up for a fun conversation.

    Sonali Banerji Creative Director - Copy

    Kiran Thube Creative Director - Design

    Naim Shaikh Creative Director - Design

    Santosh Pujari Animation Head

    Sonali has over 15 years of work experience as a Creative Professional. Her expertise lies in crafting copy, ideas, and strategies for brands. She specialize in creating on-trend solutions for clients yet understanding the brand objective and uplifting the brand imagery by offering value-based creative solutions.

    A dynamic and innovative professional with 12+ years of invaluable hands-on experience in handling several simultaneous creative design projects, campaigns, concept creation, and visual design. Equipped with the ability to escalate brand awareness by utilizing skills gained in the creative industry, he believes every problem can be solved through a trusted system: Empathize, Define, Ideate, Prototype, Test.

    Kiran has worked on brands across sectors like Volkswagen Motorsport, Renault, Mahindra, Piaggio(Aprilia, Vespa), Veedol India, Tata Steel Foundation, Fonterra-Dreamary, Park Avenue, Glenmark, Madhur Sugar, Camlin, UNICEF and more!

    A complete team player, Kiran is always ready to share with his teammates - whether it’s a design trick, food or warm advice! When he is not designing stunning creatives, Kiran can be found trekking or enjoying a drive.

    Mohammad Naim Shaikh is a design specialist working in digital communication. He started his career in 2002 when digital was still at a young stage with a world of opportunities ahead. He joined BC Web Wise in 2006 and is now working as a Creative Director - Interactive Design. Naim truly enjoys blending ideas, art and technology, and has acquired invaluable expertise in design strategy, applying usability principles and user experience design.

    Naim’s designs have graced the communication of brands across sectors including Hero MotoCorp, EuroKids, Firefox, Lakme, Aditya Birla, ASUS, Axis Bank, BharatBenz, Bridgestone, ICICI, Nutrela, Sunsilk, Vardenchi, Titan, Maruti Suzuki, Park Avenue, and Lexus. He has been working with digital communication for Hero MotoCorp since 2012.

    Naim has won several awards for the agency. Some highlights of his career have been winning The FWA for the Allen Solly microsite, Gold - ACEF for Hero MotoCorp - #RideSafeIndia, Gold at the Asian Customer Engagement Forum and the Abby Gold for Sunsilk Storytellers.

    With a rich experience of over 20 years, Santosh Pujari heads the animation team at BC Web Wise. Santosh has been a witness and key player of the industry as it evolved from traditional animation to digital animation.

    He breathes life into communication through tailored solutions - motion graphics, stop-motion animation and more!

    His creative genius has taken campaigns for several brands to greater heights and has contributed to an esteemed set of awards for the agency. His portfolio includes outstanding work done for Camlin, Sunsilk, Asur, Hero Motocorp, Bharat Benz, Mahindra Finance among others.

    When he is not huddled at his desk, Santosh can be caught imitating Vijay Deenanath Chauhan in his own Mandwa in the office!

    Rohit Kanojia always talk about Films, Films and Films. He always felt a true calling from this media source. After gaining his Post Graduation Degree in Media & Advertising, he started his career as a Marketing Producer. His strength lies in Film Making and Film Marketing. For the past 8 years, he gained expertise in creating scope for producing films throughout product categories. He was also a part of the team for the National Award Winning film ‘Dhanak’.

  • Technology & Development

    Manoj Karunakaran Director Technology

    Shailendra More Group Head -Game, UI/UX Developer

    Ravish Shanbhag Group Head - Web Development

    Manoj is passionate about technology and his curiosity about this field is what drives him to learn all he can about the latest developments. Manoj is a seasoned information systems' professional with over 17 years of experience with an exceptionally strong background in web and mobile based application development, IT strategy and enterprise architecture processes, service management, and telecommunication technologies. In his previous organization he initiated and built up his own mobile team. A go-getter at heart and a natural team leader, he ensures that his team work tirelessly towards providing useful end-to-end solutions. His belief is that one need just share the blueprint with him and his team will create it.

    After completing his studies in Foundation Art from ITI Mumbai, Shailendra chose to pursue his interests in sculpture and portrait painting, among other things. He had a keen passion for Programming since college. Being well versed with various technologies like Adobe Flash, 3D Max, Cocos2d, Augmented Reality, Away3D, ThreeJS, NodeJS, Android and IOS apps and games, he has been able to create interesting and engaging products over the years.In his 11 years with BC Web Wise, he has worked with - Hypercity, Sunsilk, Hero MotoCorp and Camlin just to name a few.Shailendra has bagged a few awards which include the FWA Site of the Day for Allen Solly and Abby Gold for Sunsilk. The Camlin Experience App has been one of the best products we've developed which was extremely well received bringing in multiple awards to boot. His team is constantly looking for the latest trends in technology and adapting them to create some of the best digital innovations in the industry.

    Beware! Ravish is a real life avatar of The Juggernaut. Be it a technical debate or a creative argument, once Ravish gathers motion, he is impossible to stop. His aggression is second only to his commitment to BC Web Wise, and the desire to create a positive impact in the world through his work. Armed with immense experience as a web developer, he is the techie behind our projects for brands hailing from a diverse set of industries. An extremely methodical professional, Ravish’s other superpower is that he never gets tired. He’s an ace trouble shooter and problem solver who is behind the digitalization of our resource, operations, and project management infrastructure. A design thinker at heart, Ravish also lends his creativity to puppet shows and craft activities for kids at NGOs.

  • Image & Influencer Management

    Ajay Malvankar Associate Director – ORM

    Ajay's watchful eye never wanders from his insights dashboard. He leads an energetic team of reputation management executives at BC Web Wise and has built a successful practice comprising of social media analytics, ORM, and CRM. A foodie and a football champ, he also loves to spend the weekends with his turntable and enchanting crowds at local gigs with his DJing skills.

  • Resource Management

    Monica Pereira Partner-HR Development & Administration

    Pramod Hegde Sr. Projects Director

    You won't miss Monica's laughter no matter which corner of BC Web Wise you're in. Monica is the go-to person when you need a shoulder to cry on or have any inter-personal issues with the company or otherwise. She is an incredible asset to the Founder. Keeping a pulse of her team members' sentiments, key employees and ensuring that the information reaches the right ears, Monica does it all in a unique and streamlined fashion which is why we have some of the best digital talent in the country. Hiring and retaining employees are a cake walk for her.

    Pramod is our tall, dark and handsome task master. He has a very particular set of skills that he has acquired over a very long career, having donned many hats from training & development, to client servicing and project management. Skills he uses to stay calm and calm others down. Whatever time is left from that, he spends in estimating efforts for projects, checking costs, setting project timelines, reviewing project execution, and braving through various modes of public transport to reach office on time and home sane and sound. A Gujarati Thali of talents, Pramod plays the keyboard, also badminton, and does terrifically entertaining Dandiya Raas moves.