"How-to" content plays an important role in not just enhancing post purchase experience, but also increasing consideration for the product in the broad target group. Ask Zenny was the first of its kind webisode series that featured the host Zenny, taking the users through every feature of the Zenfone 2 range. The webisodes were aimed at all Zenfone users, so they could make the most out of their handsets; and users of competitor brands so they get to know all things incredible about the Zenfone 2 range.
One of the most dynamic formats of video storytelling that has been constantly evolving, upgrading and reinventing itself is webisodes. BC Web Wise has been one of the frontrunners in the industry when it comes to making webisodes, with award winning interactive webisodes created for Sunsilk among other brands. BC Web Wise is Abbott Nutrition’s chosen partner for corporate webisodes video creation and production. The ‘Being Unstoppable’ webisodes series by Abbott Nutrition features the journey of star employees from the company and has successfully helped the company boost employee morale. Interested in exploring the potential of creating webisodes for your brand? Choose a video creation agency that offers you a complete package from conceptualisation of the webisodes to videography and editing to deliver a product that breaks through the clutter.
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