Sunsilk Perfect Straight
When Sunsilk launched a new variant ‘Perfect Straight’ to its product lineup, the one question on everyone’s mind was ‘Does it really work? Can a shampoo make my hair perfectly straight?’. We answered that with ‘The Perfect Straight Challenge’, a gamified interactive series of webisodes, where the user could put the protagonists Tanu and Jia through a series of extreme situations to test whether their hair would remain perfectly straight. The viewer was tasked at the end of each webisode to guess which of the two girls had used Sunsilk Perfect Straight, and whose hair would remain perfectly straight!
One of the most dynamic formats of video storytelling that has been constantly evolving, upgrading and reinventing itself is webisodes. BC Web Wise has been one of the frontrunners in the industry when it comes to making webisodes, with award winning interactive webisodes created for Sunsilk among other brands. BC Web Wise is Abbott Nutrition’s chosen partner for corporate webisodes video creation and production. The ‘Being Unstoppable’ webisodes series by Abbott Nutrition features the journey of star employees from the company and has successfully helped the company boost employee morale. Interested in exploring the potential of creating webisodes for your brand? Choose a video creation agency that offers you a complete package from conceptualisation of the webisodes to videography and editing to deliver a product that breaks through the clutter.
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