Sunsilk Perfect Straight
When Sunsilk launched a new variant ‘Perfect Straight’ to its product lineup, the one question on everyone’s mind was ‘Does it really work? Can a shampoo make my hair perfectly straight?’. We answered that with ‘The Perfect Straight Challenge’, a gamified interactive series of webisodes, where the user could put the protagonists Tanu and Jia through a series of extreme situations to test whether their hair would remain perfectly straight. The viewer was tasked at the end of each webisode to guess which of the two girls had used Sunsilk Perfect Straight, and whose hair would remain perfectly straight!
The use of interactive technology has changed the audience from viewers into participants and enabled them to have a more immersive experience online. BC Web Wise has been recognised in the industry for its award-winning interactive video creation for multiple campaigns. Our video production team, from directors to videographers have a pulse on what makes interactive videos work with digital audiences. Investing in interactive video production has multiple benefits – user controlled video experiences empower your audience, it is an effective way to educate consumers and a guaranteed way to spike engagement levels with your audience. So, whether your requirement is for the creation and production of a corporate interactive video or an e-learning module, come to the experts.
Get in touch with us at firstname.lastname@example.org