Case Study

Hero Xtreme 200R received a huge amount of negative comments on forums and blogs as well as social platforms due to its design, engine and TVC campaign.

The objective was to identify users with the most positive/negative comments on social and respond in real-time.

To tackle a huge number of negative mentions around the brand and the product on social media and mainstream news.

The online crisis management team responded to the negative comments received on the various posts across platforms, in real-time.

Negative Mentions decreased by a staggering 75%, as a result of Effective Response Management.

The Positive:Negative Ratio improved from 3:5 to 4:3.

The Word Cloud highlighting negative words disappeared and positive words started to reflect on the dashboard.