Case Study

Hero MotoCorp

Hero MotoCorp is one of the world’s largest two-wheeler manufacturers. As the automobile sector races towards digital transformation and online sales, Hero MotoCorp has also created a strong digital presence, led by its website - www.heromotocorp.com.

The objective was to attract more visitors, who were interested in a purchase, to the website.

The key challenge was that the website was not optimized for highly competitive keywords. The targeted keywords were mostly around product specific listings.

We started by targeting 140 highly-competitive keywords, and affected a similar change through a global SEO rollout in 20 countries and five international languages.

90% of keywords gained the top position on Google Search within 45 months.

The website recorded a 746% increase in overall traffic in the same time period.