Case Study GET IN TOUCH

PediaSure ORM

PediaSure receives a lot of questions from mothers with concerns regarding their child’s eating habits. During paid campaigns, the number of queries received increases tremendously.

The objective was to start a conversation with mothers about their child’s eating habits.

Getting timely approvals from PediaSure's medical team on negative mentions.

Identify mommy influencers who genuinely used PediaSure and could share their experience on Facebook, Complaint Forums and 3 pre-defined E-com sites namely Amazon, Snapdeal and FirstCry.

We used campaigns such as the 'Eating Disorder Week' (200+ comments) to engage with mothers, where we successfully maintained an Average Response Time of 15 mins on Facebook.

We helped mothers realize that we were there to assist them with their child's eating habits.