Case Study

Goyal Haryana/Orchid Woods

In a market brimming with supply, we helped the Bengaluru-based real estate company to define its social media strategy and identify the right approach towards enhancing its brand image, recall, and preference.

Having established the social presence, we managed the brand’s social media channels, focusing primarily on Facebook.

Lead management: We further helped the brand tap quality leads from the on-line space.

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Imperia Structures Ltd

We managed the Delhi-based Real Estate developer’s social media presence, and also devised and executed a lead management plan for the brand.

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Omkar Realtors & Developers Pvt. Ltd. / VGS

Associate Director - Technology, IDFC

We created and managed the Omkar website, while ensuring sustained presence on page 1 of search results for all targeted keywords that were recommended to the brand based on its creative objectives. We also managed their corporate email marketing solutions.

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Hiranandani Realtors Pvt. Ltd.

We provided digital consultancy, and also produced fresh video assets for the brand that were aimed at establishing its vision while building and leveraging the founder’s profile.

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Xeco Marketing Pvt Ltd

We crafted the brand’s social media strategy and established its presence on Facebook and Twitter. Further, we also defined the creative strategy for the brand and handled the execution with a view to reinforcing the brand image.

Muskotia Anand Estates (Pvt) LTD

Muskotia Retreat is an exclusive property nestled in Muskotia, Nainital. It attracts a very discerning audience that has a taste for the rough and wild, while maintaining optimal levels of luxury in that setting. The property features custom-built independent houses, wooden constructs, et al., as well as the option of vacation rentals. We led the digital consultancy for Muskotia Retreat, focusing on branding, creative asset design, and a launch strategy designed to bring alive the property’s exclusivity. We devised a `by invite only’ tactic, created offline direct mailer assets, as well as a uniquely crafted 'view by invite only' website.

CPI Gera Realty (I) Pvt. Ltd

We devised the marketing strategy and launch plan for the brand with a special emphasis on search marketing strategy and creation of digital and web assets. We also handled lead management for one of CPI Gera’s exclusive properties in Pune, targeted towards young families with kids. The property offers a community-living setting with day-care, learning and skill development opportunities, and much-needed facilities for working couples with kids or elderly members in the family who need to be attended to and nurtured at all times. The full mandate involved website development, branding and lead management, social media marketing, and search engine optimisation.

Other Real Estate Brand Experiences

Samira Habitats

Oberoi Constructions Pvt. Ltd.